The Power of Creating and Owning Your Own Information Product For Online Marketing

The Power of Creating and Owning Your Own Information Product For Online Marketing

Guest Posting By Joel Osborne.

What makes billionaires stand apart? Not only do they create their own information products but they own them as well. This is the key behind Oprah Winfrey, Bill Gates, Rupert Murdoch and countless others. They own their own networks, businesses, media companies: basically they own the information that others seek. Their products provide information for the answers that people are seeking.

Benefits of Creating and Owning Your Own Product

One of the benefits of creating your own product is that you can sell and promote them at your own discretion. You are in complete control and call the shots. Another benefit is information products grow your online presence since you can reach a global audience. These products continuously make money since you can place these products at different prices and offer things such as memberships. Information products can also bring in passive income because there are such a large variety of formats such as e-books and DVDs and each product can bring in its own source of income.

How can it Help My Online Business?

Having your own products is especially crucial for an online business. It can set you apart once you have your own, original products to sell at your fingertips. This is, in fact, the easiest way to be successful online since the product is right there and you don’t have to worry about middle-men or any other channels. This is your unique information that nobody else is selling, so you’ll have your own niche. Place your information product on your website and watch it sell, sell, sell.

How Do I Get Noticed?

Great marketing is the way to get your website’s information products noticed. Social networking will allow you to get your message and brand out there while building your business’ online presence. This is also a great way to make contacts. Reaching out to online journalists and bloggers is another way to go since they can write about your product and thus provide you with some free publicity. Also, consider setting up a forum about your products as well as a company blog to let people share ideas and freely discuss your products.


When you create and own your own information products, you are entering a new realm where you are free. You are free to set your own prices, make your own money and make your own decisions. You are free to present the information you would like to share with the world. You’ll enjoy this freedom while knowing that you’re providing valuable information as well.

About The Author, Joel Osborne…

Joel Osborne is an Internet Marketing professional who has been successfully marketing information products online for years. If you’re interested in how to create and market your own digital products, Joel recommends you read ‘A Product A Day‘, a guide to digital information products you can create in just one day each. If you are already creating your own digital products for sale online, then Joel Osborne’s Lightning Listacular report will show you how to quickly build an opt-in list to whom you can market your products.

Technorati Tags: creating digital products, creating information products, online business, online marketing, selling products online, Joel Osborne

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