Pricing Your PLR Products

© Doug Champigny. All rights Reserved.

When you have PLR, or private label rights, to a product, you can do anything you want with that product. You can change it, repackage it, and put your name on it. You can sell resell rights, master resell rights, or even private label rights. Where you may run into a dilemma is when you try to put a price on your PLR product and determine what it is worth.

First, let’s point out that if you do not change the product, other than to rename it, put your name on it, and repackage it, it probably isn’t worth what you paid for it in the first place. There are too many others that will only make those small changes as well.

If you, however, make drastic changes to the product, it is worth more. Furthermore, if you offer resell rights, master resell rights, or PLR, it is worth yet more. The price of the product is determined by how unique it is to the market, as well as how useful it is to the market. Of course, market demand plays into that as well. But you don’t want an MBA here. You simply want to know how to price your PLR products.

First, look for similar products and see what they are selling for. When you do this, be sure to read the sales pages, and see what the merchant is offering. What bonuses are included? Does the product promise something that yours does not? Is your product better?

Often, the company or person who sold you the PLR product will suggest a sales price. This is a good starting point, but take into consideration any changes that you made to make the product better, as well as what the market is willing to pay for such a product.

You may also want to test different prices to see which one pulls the most sales. This can easily be done with the use of Google AdWords, capture pages, and redirects. When a person clicks on your AdWords ad, they are taken to your capture page. Embedded in your capture page is a script that will send the person to one of several different webpages randomly or in rotation. Each of those pages is identical sales pages for your product, with different prices. You can use this data to see which price is doing better. Once you have enough data to be sure which converts best, you can eliminate the other pages - you know which price is a winner!

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Doug Champigny is a popular Internet marketer, super-affiliate, blogger, e-zine publisher, mentor and speaker - and a noted PLR expert, in thanks partly to his PLR Tutorial Videos and his How To Become A PLR PRO! e-book. If you want yet more information on Private Label Rights, visit Doug Champigny’s Becoming A PLR Pro Blog.
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