The Various Levels of Resell Rights Explained.

©2007 Doug Champigny. All Rights Reserved.

With the launch this week of our PLR Tutorial Videos, a number of questions have flowed in about the various types of rights - Private Label Rights (PLR), Master Resell Rights (MRR), Resell Rights (RR) and Personal Use Rights (PUR). Since there seems to be widespread confusion, let me at leasst outline the basics for you…

The most valuable of Rights you can purchase are PLR - Private Label Rights. These are products - e-books, audios, videos and/or articles - that you have the righrt to use as your own. Usually you can add your own name, edit the products any way you wish, and market them as your own products, just as if you’d created them yourself from scratch, but without the big time investment. Naturally, therefore, these tend to be the most expensive of rights.

Second in line are MRR products - those with Master Resell Rights. Usually you CANNOT modify the products themselves on these, but CAN alter the salespage, graphics, download page, etc. You have the right to resell these items, and you can also sell the resell rights to your customers, either as part of their purchase or as an upsell. For example, on some of the products I’ve created the rights are automatically conveyed to every buyer, while on others the product is $27 - $47, with the rights being $47 - $97.

Resell Rights, often referred to as Standard Resell Rights, is similar to MRR except while YOU are allowed to sell the products, your CUSTOMERS cannot. They are buying from you for their personal use only, to learn from or to use (if it’s software, etc.).

Personal Usage Rights (PUR) mean that you’ve bought the product for your own education or use, but may not resell the product in any way. This is relatively common online, but especially so with offline biz - your Windows or Mac operating system, for example, allows you to use the product, but not to resell copies of it.

Some products, usually simple software or minor reports, also come with giveaway rights, which are exactly what they sound like - you’re free to give those away any way you like. Usually these are products the creator is using to promote their product, and sometimes they allow you to use your affiliate link in the product so that you and the originator both benefit from those you give it to.

ONE MAJOR RIGHTS CAVEAT: Every product you buy should come with a file stating clearly exactly what rights you get with your purchase, especially if they weren’t clearly spelled out on the salespage and/or download page. Often, the rights carry additional restrictions beyond the general rights categories above, and it’s necessary for you to check to be sure you’re in compliance at all times.

When it comes to any type of resell rights, one general rule ALWAYS applies - ‘If in doubt, check it out!’ If you can’t find the info about the rights you have, contact the originator of the product or the reseller you got it from to be sure.

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Doug Champigny is a popular Internet marketer, super-affiliate, blogger, e-zine publisher, mentor and speaker who has released a number of online products with various levels of rights. To see his latest release, visit the PLR Tutorial Videos web site, where Doug teaches people how to turn PLR e-books into their own unique products via his step-by-step video instruction.
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