© Teri Champigny, All Rights Reserved.
While many thought blogging was a passing fad, it appears that it is a practice that is here to stay – and marketers are definitely profiting from their blogging efforts. Blogs are especially attractive to niche marketers, for a variety of reasons.
First, installing and operating a blog is very simple. There is no need to learn HTML, and you can have a blog set up and operating in a matter of minutes. For popular blog software, such as Word Press, there are numerous templates available all over the Internet to help you make your blog attractive.
You can blog even if you don’t have your own website, by using a hosted blog such as that found at Blogger. However, you should ideally set your blog up on its own domain, with a professional domain name and webhosting.
Blogs are also used for search engine optimization purposes. When you add a blog post to your blog, simply include the URL of your main website that your blog pertains to. This adds inbound links for your website, and helps to boost your rankings in the search engines.
The important thing about niche blogging is that you provide content that is of interest to your niche – not to the industry that your niche is in. You must stay tightly focused on your niches concerns, problems, and desires and ignore the rest of the market as a whole. You can’t please the entire market, and that isn’t what you are trying to accomplish anyway.
It is also important that you blog daily, or several times per week at the very least. Don’t worry about how many people are reading your blog. The more you update it, the more popular it will become in the blog directories and search engines. Over time, you will build a good readership, and you will make sales. It is important to ping your blog after each post. This can be done, free of charge, at Pingoat which is at pingoat.com. Be sure, too, to list your blog at Technorati.com and go back to ping each time you make a post.
To Your Niche Marketing Success…
The Champigny Web
Teri Champigny is known world-wide as a niche marketer, niche blogger, super-affiliate and professional photographer who runs such niche sites as Teri’s Dogs and the Puppy Blog. You can download Teri Champigny’s new e-book Finding Profitable Niches for free from the Start The Year Right Giveaway.
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