Internet Marketing & The New Infopreneurs
Internet Marketing & The New Infopreneurs
© 2008 Doug Champigny.
Internet marketing, the practice of selling physical goods or digital downloads online, is helping many thousands get through tough economic times a little more easily - and helping some make money online as a full-time profession. Is it the right path for you?
Internet marketing, as an industry, is rapidly becoming a major part of many household’s income. While a number of Internet marketing professionals are earning 6, 7 and 8-figure incomes online, society as a whole may well be impacted to a far greater extent by thousands of people using Internet marketing to keep their families out of harm’s way as the economies of the developed countries continue to deteriorate over the next few years.
Most of the press surrounding this new industry focuses on a few success stories of well-heeled ‘Gurus’ or the inevitable cheats who foster SPAM by the boatload, but the truth, and the importance, of Internet marketing is that it can allow everyday people, grasping at straws to try and maintain their lifestyle, to protect their assets and maintain their standard of living during the current downturn.
Far from the perceived ‘Get Rich Quick’ panacea that some purport Internet marketing to be, the truth is that it’s a business, like any other in that it either takes money or time investments to launch, must be nurtured heavily like any newborn, and that there really are NO guarantees as to how any one individual will do, nor even how any one venture will do, even for the most experienced Internet marketers.
There are a few major differences from traditional ‘brick & mortar’ businesses, however. First, and perhaps most importantly, it IS possible to launch a successful Internet marketing business with no major financial investment, provided you already have a computer and an Internet connection. The launch process can be strengthened and the income horizon shortened with deeper pockets, to be sure, but they aren’t the prerequisite in Internet marketing that they are in the offline world. This becomes a major factor for those trying to dig their way out of financial distress, avoid further declines in family finances or achieve a better-funded lifestyle for their families.
The second major difference is the amount of valuable information on starting and running an Internet business that is available for free online. A search at Google for ‘making money online’, ‘Internet marketing’ or ‘Affiliate marketing’ will return about an equal amount of resources that are for sale and that are available for free. Almost every Internet marketer, operating in any niche you can name, offers a free newsletter or ‘e-zine’ that dispenses a great deal of free information as well. Try to imagine an automobile manufacturer or pharmaceutical company sending you regular information on how to compete with them, how to recreate their products, etc!
Internet Marketing & The New Infopreneurs continues here…
Technorati Tags: Internet marketing, Internet marketing success, about Internet marketing, making money online, earning money online, doing business online, Doug Champigny, Google Knol
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In your post, you mention that launching a successful internet marketing business indeed can be done without any money. I agree with this statement but if time is money than maybe it isn’t possible. I think many people forget to factor in “opportunity cost” when evaluating start up costs…especially online. But by all means the internet is definitely where the most opportunity cna be found.
Thanks Doug for this inspiring article. An excellent description of the Internet Marketing industry.
Although thousands come into this industry dreaming of making it big online, most fail because they do not treat it as a business. They come in thinking that instant fame and fortune is theirs for the taking.
Internet Marketing is an art that takes time to learn and implement strategically to make it an income producing business.
Success in any business is not overnight and will never be successful without hard work. However, it isn’t considered hard work if you are truly passionate about what you do.
Thanks again!