How Many Blogs Are Enough?

How Many Blogs Are Enough?

by Mike Paetzold – Copyright 2009 – All Rights Reserved

Over the last year or two, no since their inception Google has constantly been changing. The reason they were able to upset such existing monoliths like Yahoo and MSN was this constant change and improvement of their algorithm.

Change continues today and one of the big changes of late is what you find on the first page for a wide variety of terms.

Huge sites like about.com which cover thousands of topics, have a high page rank and tons of incoming links are no longer sitting a top the search engine results for some terms. (They still rank quite highly.)

But more and more often there are relatively new, sometimes brand new sites, that are keyword specific that are sitting ahead of these behemoths. Most are blogs of one type or another. Google seems to have a love affair with blogs.

The tighter the focus of the blog the more likely Google is to love it. This has led to me adding blogs for each specific area of interest. For example if you are an internet marketer and blog about affiliate marketing, article marketing, private label rights products, list building and social media a single blog is probably not your best choice.

If you are in a broad niche where three years ago you could have a single blog with categories and sub-categories now you are more likely to rank better with very specific blogs. In the example above a blog for each of those topics.

More and more marketers are setting up and using topic specific blogs. They aren’t doing it because they like multiple blogs but are doing it because it works. Like Google or hate them as long as they are the 800 pound gorilla the best thing to do is to give them what they want.

Here is what I think Google wants. (I say think on purpose because I do not spend hours scouring their latest patents and trying to figure out their latest algorithm. I just observe what they serve me each time I am searching for anything.) The key is to set up your blog properly. Create some quality content (pillar posts) and build a few links to your new site.

You can enhance that easily by repurposing that content.

  • Submit to the article directories
  • Add an audio version and submit to the podcast directories
  • Convert the content into a video that can be submitted to the various video sharing sites.

The repurposing will allow you to quickly generate backlinks. These back links will allow you to have enough gravity that your blog traffic will start quickly.

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About The Author:
Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. For a step by step plan to get a new blog ranking and traffic check out the Sunday Night Cash Plan.

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Technorati Tags: blogs, blogging, blog traffic, Mike Paetzold

Effective Article Marketing For Affiliates

Effective Article Marketing For Affiliates

©2008 Doug champigny. All Rights Reserved.

Article marketing has been around long before online media was been invented. Business establishments have been known to promote their products and services through the written media even before the internet was invented. And with the onset of the internet, online article marketing has become an easier means of promotion compared to its older predecessors.

Not only can online article marketing be free (like most of its predecessors), it is non-seasonal (meaning, people can read your articles the whole year round, without exception as to what season your article is most applicable to), and can exist for even much longer than you will.

Many online business pursuits, affiliate marketing among them, have made use of the ease and the accessibility which online article marketing offers them. However, this same ease has jeopardized many qualities good ol’ fashion articles used to have: fun, quality, and creativity, among others. Many article writers have apparently forgotten the fact that their articles are trying to serve real life people, and not virtual search engines.

If you are into affiliate marketing, you are reading the right article. If you are into online article marketing to help you promote your products, all the better. This article will help you outline the qualities your affiliate marketing articles should have to provide the best profits for you, without sacrificing your potential customers’ trust.

INFORMATIVE ARTICLES

The main focus of online article marketing is to provide prospects with information at the click of a button. Your prospects do have a tendency to be impatient, so make your articles concise. Focus your articles on the product features and benefits your readers would most probably want to know about. If you feel you have enough skills as a writer, you might wish to omit some really good information about the product, and write in such a way that your readers might want to read more.

And never forget that not all information are created equal—some information are more beneficial than others, depending on the type of product you are promoting. Some products require a thorough discussion of the features, whereas a simple discussion of a product’s benefits might be enough for other types of products. The prospects should benefit from online article marketing, too, and if you have to, place yourself in your prospects’ shoes and try to imagine what kinds of things they would rather get from your articles.

QUALITY ARTICLES

Article writers nowadays are beginning to forget just how important quality is when it comes to written material. This isn’t to say that you have to be a major in journalism or a Nobel Prize winner in Literature to get to write well. The internet is bombarded with article-writing tips, a lot of which are even focused on online article marketing. If you still aren’t confident enough, you might wish to hire someone else for the job. Always remember that quality, and not quantity, articles will be best for your affiliate marketing venture.

WRITE FUN ARTICLES

How many crowded parties have you been to your entire life? And in how many out of these parties did you actually remember the names of all the strangers who attended? See how easy it is to remember the guy with the great sense of humor, or the girl with great conversational skills? Leave the same impression with your online article marketing efforts. Make your affiliate marketing prospects remember you. They may not buy anything off your hands right away, but the moment you sell them something they feel they need, the chances of them hesitating given their knowledge of your written humor is quite small.

POST IN ARTICLE DIRECTORIES

This might just be the best way for you to get your articles read by as many people as possible. If you do decide to post your articles to as many article directories as you can handle, please have the decency to write articles that deserve that much exposure. Reading a badly written article is, well, bad enough, but having it posted all over the World Wide Web?

No one needs, or wants, a badly written article, all the more, hundreds of the same thing. Do yourself a favor and don’t simply kiss your success in the affiliate marketing world by posting hundreds of useless words online.

SEARCH ENGINE OPTIMIZE YOUR ARTICLES

Article marketing is entirely useless if you can’t get people to read your articles. Make your articles easier to find online. Imagine what keywords your prospects are most likely to enter when looking for your products. Establish them in appropriate places throughout your article. And don’t forget the quality of your articles. Never ever forget.

Affiliate marketing has now become a much easier venture to undergo, especially with article marketing aiding its efforts. You can be successful in either of these ventures (affiliate marketing and article marketing) if you work hard enough. Following the tips mentioned won’t hurt as well. Always remember that in the world of business, success is never too far away.

TOP ARTICLE MARKETING RESOURCES

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Article Directory For Affiliates:
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Duplicate Content Report:
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Professional Article Submissions:
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The article marketing submission service the big dogs use:

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To your success in Affiliate Marketing using Article Marketing,

Doug Champigny,
DougChampigny.com

For more Affiliate Marketing help:
Team Champigny Affiliate Blog  

For more Internet Marketing help:
Internet Marketing Blog

Technorati Tags: article marketing, submitting articles, article marketing help, affiliate marketing, affiliate marketing help, affiliate marketing resources, free resources, free software, free reports, Doug Champigny

Web 2.0 Targeted Traffic From PLR Products

Web 2.0 Targeted Traffic From PLR Products

©2008 Doug Champigny. All Rights Reserved.

Once in a while a great PLR package comes available, like the one that Aurelius Tjin released this morning at www.PLRForSale.com. This package is a perfect example of Private Label Rights packages that can be used to generate targeted traffic from Web 2.0 sites without much effort, and still be used to make money online – and lots of it!

First up, there are only 100 non-transferrable PLR copies ever to be made available – and that scarcity helps your SEO efforts, your targeted traffic generation, and your sales. With so few people able to compete with you on this product, it’s much easier to get the upper hand than it is with most Master Resell Rights products – and since you have Private label rights to the package, you’re branding yourself heavily with it, which can then boost your other targeted traffic generation efforts by adding the power of name recognition.

But the real key here is that you’re getting both the PLR e-book AND the PLR audio e-book…

As always, start by revising, editing and branding the e-book – if you’re not up to speed yet on using PLR e-books, download my PLR Tutorial Videos and simply follow along with the step-by-step do-it-yourself video lessons. Edit the graphics and salespage (also covered in the videos), and get them ready to go online.

Next, create an upsell page to go between the salespage and the payment processor, where you offer the audio e-book as well for $10 or $20 more – give them both options, the e-book alone or the e-book and audio e-book. Create the two download pages, add it to your affiliate program if you’re using Hosting4Marketers.com, hook up your payment buttons and take the site live.

Now it’s time to drive targeted traffic to it from the Web 2.0 sites and technologies. Always start by doing a blog post announcing the new product, and then ping the blog directories – especially Technorati . Give it a couple of moments, then make sure it’s also showing up in your MyBlogLog listings – Technorati and MyBlogLog are the two most important Web 2.0 sites to any Internet marketer, niche marketer or affiliate marketer in terms of promoting their blog posts.

Here’s where the power of Private Label Rights, or PLR, comes into your Web 2.0 targeted traffic generation strategies… Take a look through the e-book and see if you can find a good passage of about 600-800 words that either sums up the contents of the e-book or gives some great tips without revealing the most powerful tips in the PLR package. Copy & paste that part into a notepad file and edit it as necessary to make it into a powerful Squidoo lens. Write a summary or ‘signature box’ to put at the end of it, pointing out that it’s an exerpt from your book, and recommend they download the full version for more info – and be sure to link to your salespage. Add the lens to Squidoo and as soon as it’s published, bookmark it at all the popular Web 2.0 bookmarking sites using the OnlyWire site.

Next pick 3 or 4 good tips from the e-book, and copy & paste 300-400 word passages about each of those tips into separate notepad files. Touch up anything that doesn’t flow til you have four good articles, add an ‘About the Author’ box that’s similar to the one on your Squidoo lens, and submit all 4 articles to the ten or twelve top article directories online. This is the fastest way to get a number of high-quality one-way backlinks to your new site, getting it quickly spidered in Google, Yahoo!, Live Search, SearchMe, etc.

Really want to maximize your targeted traffic from the Web 2.0 sites? Go back now to the PLR Audio, listen to it right through a couple of times, making note of any 3-5 minute passages that seem particularly crammed with great information. Once you’ve picked a couple, use your audio editing program of choice to copy and paste the two or three best passages into their own audio files. Record a quick intro pointing out that the info is exerpted from your audio e-book, and a quick exit for the audios recommending people download the entire audio from your site – be sure to both say and spell out your salespage URL! Now go back to the e-book and do the same with those exact same passages, creating a transcript for each of your new audio files.

Over the course of the next few days, add one of the transcripts to your blog as a new post, embed the audio in a player with the post, and ping the usual blog directories AND the podcast directories – after all, your new audio files ARE podcasts as soon as you add them to your blog! This is an easy process if you use a podcast plugin like PodPress – and it will let you upload your podcast to the massive iTunes directory as well! Since every audio file has your URL listed at the end of the podcast, each listener at ANY source is now part of your potential traffic. And since they were interested enough to listen to the podcast, you know they’re TARGETED traffic as well!

That looks after using your new PLR for targeted web 2.0 traffic generation – assuming you remeber to grab your copy from www.PLRForSale.com before all 100 copies are gone. If you’re too late, either write and record your own product to use this way, or watch for other PLR sales that include both PLR e-books and PLR audio e-books.

Done right, this can be one of the most powerful targeted traffic producing machines you can put online right now – use the Web 2.0 sites and Web 2.0 technologies to your own massive advantage while they’re still the hottest traffic-generating resources around!

To your successsful targeted traffic generation…

Doug Champigny

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PLR Master Doug Champigny has been working online full-time since 1997 and is the author of the Private Label Rights Blog. For a lot more info on using PLR to make money online, be sure to download his PLR Tutorial Videos and/or his PLR For Newbies Videos.

Publishers’ Note: You may use this article on your web sites, blogs, etc, as long as no alterations are made, all links remain live and exactly as they are here, and the copyright remains intact and visible.
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Technorati Tags: PLR Traffic Tactics, using plr to drive web 2.0 targeted traffic, using PLR, traffic from Web 2.0 sites, podcasts, podcasting, SEO, PLR Master Doug Champigny, Doug Champigny, internet marketing, e-book marketing, audio marketing, making money online

Driving Free Targeted Traffic To Your Sites

Driving Free Targeted Traffic To Your Sites

© 2008 Willie Crawford. All rights Reserved.

“These are serious traffic tools for ethical marketers who understand that you sometimes have to play aggressively or get crushed!”

Let me introduce you to a trusted friend, Bishop Anders. You’ve probably never heard of him, and that’s because he generally prefers it that way. He’s spent most of the last few years working away in his software lab creating some incredibly effective ways to drive free traffic to his sites.

When I first met Bishop, sitting on a noisy patio at a seminar in Orlando, Florida, and he explained what he did, I was naturally skeptical. So, he showed me his software and let me test it out. The next time that I saw him, at a seminar in Austin,Texas, I followed him around like a little puppy, because I wanted to know HOW his software worked so effectively!

I was accustomed to either a lot of hard work, or to paying through the nose for quality website traffic.

After several months of testing and meticulously tracking the results from using Bishop’s software, I can say without hesitation that he ‘walks the walk’ and that his software provides proven methods to gain inbound links, improve search engine rankings, and capture traffic from numerous high traffic sources.

I’ve experienced the results (tens of thousands of unique visitors per month) from using just a few of his programs. I plan on using many more of them, because they WORK!

These are frighteningly effective programs and must be used responsibly (children need not apply!), but in the hands of ethical marketers like you and me, they are the answer to building a massive web presence even in crowded, very competitive niches.

I’ve personally met Bishop and his support team, and they ARE the best in their field.

I fully endorse Bishop and his software, and highly recommend tapping into this arsenal of traffic machines!

- Willie Crawford
Internet Marketing Consultant & Mentor

Technorati Tags: building targeted traffic, top traffic software, getting more traffic, Willie Crawford, Internet Marketing Inner Circle, Internet marketing, Marketing BlogZine

Internet Marketing Blogging Tips

Internet Marketing Blogging Tips

©2008 Doug Champigny. All Rights Reserved.

While many thought blogging was a passing fad, it’s now obvious that blogging is a practice that is here to stay as a powerful Web 2.0 marketing and traffic-generation toolset – and marketers are definitely profiting from their blogging efforts. Blogs are especially attractive to Internet marketers, for a variety of reasons.

First, installing and operating a blog is very simple. There is no need to learn HTML, and you can have a blog set up and operating in a matter of minutes. For popular blog software, such as WordPress, there are numerous templates available all over the Internet to help you make your blog attractive. And most professional hosting sites offer almost instant WordPress installation through Fantastico in your cPanel options.

You can blog even if you don’t have your own website, by using a hosted blog such as that found at Blogger. However, you should ideally set your blog up on its own domain, with a professional domain name and webhosting.

Blogs are especially important for search engine optimization purposes. When you add a blog post to your blog, simply include a link or two to your main website that your blog pertains to – over time link to both the homepage and at least a few of the main interior pages of the site. This adds inbound links for your website, and may help to boost your rankings in the search engines. Be sure your blog template includes an appropriate robots meta-tag or use a ‘Do Follow’ blog plug-in though, or you may be wasting your time.

The important thing about marketing blogging is that you provide content that is of interest to your niche – not to the industry that your niche is in. You must stay tightly focused on your niches’ concerns, problems, and desires and ignore the rest of the market as a whole. You can’t please the entire market, and that isn’t what you are trying to accomplish anyway.

If you have various areas or sites to promote that aren’t tightly targeted to that same niche, set up a separate blog for each one. For example, an Internet marketer may have one blog for mainstream marketing, one for affiliate marketing, one for niche marketing, etc. Or an Internet marketer targeting the golf niche, as another example, might have one blog that discusses golf swings and how to improve them, one on golfing equipment, and a third that discusses and rates golf courses around the world.

Always keep in mind that the more tightly focused the blog, the tighter the targeting of the traffic it attracts – and highly-targeted traffic is the lifeblood of your sales process and list-building online. In the previous example, all 3 blogs might lead to the same web site – but one would lead to the page where you’re selling golf instruction videos and e-books, the second to your section on golf equipment, and the third to a page promoting golf vacations and packages.

That same example shows how easily blogging can benefit affiliate marketers as well – each of those three blogs might send traffic to two or three links each, tightly targeted to that blog’s subject matter. Yes, all 3 deal with golf, but by handling it correctly you could be tightly targeting 6 or 9 different affiliate opportunities within the golfing industry online.

It is also important that you blog daily, or several times per week at the very least. Don’t worry about how many people are reading your blog. The more you update it, the more popular it can become in the blog directories and search engines. Over time, you should be able to build a good readership, and you will make sales to those people as time goes on. Add a sign-up form for your opt-in mailing list and you’ve created a really powerful marketing & profit center for yourself, one that can generate an ongoing influx of new traffic into your sales funnel.

To ensure you get maximum exposure for your blogs, use as many of the Web 2.0 services as you have time for. Use the ‘auto-pinging’ function built into WordPress to maximum advantage, list your blogs with services like Technorati and MyBlogLog, and use the online ping services like Pingoat and Ping-O-Matic to update even more directories each time you add another article (post) to your blogs.

Of all the Web 2.0 methods open to marketers, the combination of ease of use, low or no cost, and potential returns available makes blogging a must-have tool for Internet marketing, and it’s especially well-suited to those just entering the field. In fact, we’re seeing more and more fledgling Internet marketers beginning with, and sometimes staying exclusively with, blogging instead of traditional site building.

Get YOUR Internet marketing blogging going today!

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Doug Champigny is a recognized expert, author and speaker on the subject of driving highly-targeted traffic using Web 2.0 technologies and sites, and is the author of How to Become A Blogging Pro“. Doug recently assembled the Massive Traffic Bootcamp to help Internet marketers, bloggers and affiliate marketers drive more targeted traffic by integrating Web 2.0 techniques with classic Search Engine Optimization.
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Technorati Tags: Web 2.0, traffic, building traffic, Massive Traffic Bootcamp, blogging, Internet marketing blogging, profitable blogging, Web 2.0 sites, Web 2.0 techniques, Search Engine Optimization, Internet marketing, affiliate marketing, Doug Champigny

Article Marketing Meets Search Engine Optimization!

Article Marketing Meets Search Engine Optimization!

© 2008 Doug Champigny. All Rights Reserved.

Search engine optimization (SEO) is important on your web site – but you already knew that, right? But did you know that search engine optimization is also an important part of your article marketing, vis-à-vis the articles that you will distribute and submit to the various article directories too? You must keep SEO in mind during all of your article marketing efforts…

You may think that the only part that article marketing plays in search engine optimization is that it provides numerous one-way back links to your websites, blogs and affiliate promotions. While this does help in the optimization of your own sites to an extent, there is more to it than that. You want your articles to become as viral as possible – and performing search engines optimization on your articles accomplishes this feat in two very important ways.

First, when your article is search engine friendly, using keywords that you hope to target in the search engines, it is more likely to appear higher up in the search engine results when those keywords are searched. Furthermore, when people do searches at the article directories using your keywords, your articles should come up better in those results as well. Search engine optimization and article marketing really must go hand-in-hand at all times!

Second, there are hundreds of thousands of people building AdSense sites. They want articles that cause specific types of AdSense ads to appear on their site. An article with the right search engine optimization accomplishes this, which means that more of these publishers will want to use your articles on their site – and that wider exposure can boost your article marketing results significantly.

Unfortunately, most online marketers don’t understand the importance of making their articles search engine friendly – and even if they do, they aren’t sure how to achieve sufficient search engine optimization in their article marketing efforts. Many sites and e-books go into long, complicated explanations, but it is really quite simple.

First, use your keyword phrase in the title of your article. This is extremely important. Next determine the keyword density that you want to use. Experts say that a keyword density of 2% – 5% is good. This means that 2% or more of your article should contain your keyword phrase. So if your article is 500 words long, your keyword phrase should appear at least 10 times (500 x 2% = 10). So your keyword phrase should be used twice in the first paragraph, six times in the body of the article, and twice in the last paragraph.

Article marketing is one of the most powerful ways to promote your web sites and your blogs, and to drive targeted traffic to your affiliate marketing links. Hopefully your on-site search engine optimization is already bringing you in solid levels of targeted traffic from the major search engines, and now you know to keep off-site search engine optimization foremost in your mind when you next sit down to your article marketing tasks!

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Since starting out online in 1996, Internet marketer Doug Champigny has become a recognized search engine optimization expert, and has generated millions of page-views for his 100+ websites & blogs. He shares a lot of what he’s discovered at the Internet Marketing with Doug Champigny blog.
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