© Doug Champigny. All Rights Reserved.
Video has taken the Internet by storm, and it has become an important advanced traffic generation technique. Statistics show that people will opt to view a video before they will choose to read the same information, in printed format, or before they will listen to a plain audio file.
Video is quite popular, and many attribute this popularity to the fact that the majority of us now grew up with televisions in our homes – we watched television more often than we listened to the radio or read a book. So, we can accept that fact that the majority of cyber citizens prefer video, but how can you incorporate that into your overall advanced traffic generation strategy?
Well, there are two ways to use video to your advantage. First, you can create your own video, and upload it to the various free video sites, such as Google Video, Yahoo Video, and YouTube. Once you have it uploaded, you can tag it with keywords, which makes it searchable from those websites.
Great – so your video is available to the public, but that still does not explain how it can generate traffic. You get to set up a profile on those sites, where you can include your website link. You can also watermark your URL into the video. You can also click on the ‘embed’ button next to your video on YouTube, and copy and paste that code into the HTML code of your website to have that video appear on your website as well.
The other method for using video for traffic generation is to embed someone else’s video on your website. Remember, just as your video is free for others to use, their videos are free for you to use as well, using the same ‘embed’ method as discussed earlier. But why would someone come to your site to view someone else’s video – especially when they could go directly to YouTube or Google Video to see the same thing?
They will come to your site to view it because you’ve gone to the trouble of digging that video out of the pile, among the millions of videos that reside on those sites. You’ve gone through the trouble of letting people know that you have that video available for them. That’s why!
You can use videos on your web pages and as a substitution for a blog post on your blog as well. When you post a video, visit related blogs and add comments, using the URL that points to that video. You may even use PPC to drive traffic to that video, if you think it’s going to convert into sales for you.
But doesn’t the use of video fail to aid in search engine optimization, since there isn’t any text for the search engine to look at? Absolutely not – You will use text in the link to the video and in the alt tags for the video as well. You can even write a one paragraph description for the video, which can be placed either above or below the video on the page. That’s enough to feed the search engines for SEO!
Doug Champigny is an Internet marketer and well-known glamour videographer who uses video regularly in his Internet marketing and Affiliate marketing efforts. For the biggest bundle of audio & video tools for your marketing efforts, Doug recommends the Internet Audio Video Pro Toolkit.
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