Marketing To Moms: A Multi-Billion Dollar Market

Marketing To Moms: A Multi-Billion Dollar Market

The goal of any business is to make money. And, we’re not just talking about the short term but long term goals of increased revenue. To that end, many businesses are missing out on a multi-billion dollar market: moms. Marketing to moms is the wave of the now and the future.

Why are moms so important?

Moms are enterprising. According to BSM Media Inc., mom spending is already over the trillion dollar mark. That’s more than the budget of some third world countries.

Also according to BSM Media Inc., almost 90 percent of moms consider themselves the financial head of the home. Her husband may bring home most of the bacon but it is the moms who decide how to spend it. They shop for everything related to the household: kids clothing, appliances, electronics, outdoor furniture, accessories and home improvement items.

Any husband that shops for these things is going to consult their wives before buying them. Why? Wives do the research into these products to find the best on the market. Moms influence as much as 85 percent of the purchases for the home. That’s over 70 million women we are talking about here. It doesn’t get any bigger than that.

Think about all of the tasks that moms handle in a day. They take care of the housework, shuffle kids from school to sporting events to other activities, cook dinner and manage the finances. In order to keep everything straight, they employ a wide variety of technology. It’s not uncommon to see a mom sitting in the park watching her kids play while listening to an iPod or browsing the Internet on her iPhone.

Moms are also savvy on the Internet. The trend for many years has been moms coming out of the workplace and starting their own businesses at home to spend more time with their kids. To that end, moms have developed a network of blogs, websites and forums designed to teach moms everything from designing websites, starting Internet businesses, marketing to other moms and managing their homes all the while. Their buying power increased exponentially with their knowledge.

Manly mistake?

Traditionally the only products marketed towards women were household products and cooking items. This goes back to the archaic thought that a woman’s place was in the home. That has been a huge detriment to many companies as they are beginning to see.

Women and moms have made an imprint in the man’s world in many areas. Women are not limited to office jobs; they are CEOs and CFOs. They don’t just surf the Web, they are becoming entrepreneurs with widening influence over Internet marketing. Having moms shun your product because you are not marketing to them means they are also spreading the word to other moms across the world (via the Internet) and in their own communities.

The future

Moms are influenced by other moms. Several generations of moms are coming together to influence the spending habits of major corporations. In the future the trend will continue. As moms become more “connected” in the world, their spending will increase. No product is off limits to mom advertising.

Moms do rule the world. Gain the support of savvy moms with your products and your business will reap the benefits.

Technorati Tags: marketing to moms, marketing to mothers, mompreneurs, moms online, mom advertising

Money-Making Blog Or Corporate Web Site – Marketing Tips For Offline Businesses

Money-Making Blog Or Corporate Web Site – Marketing Tips For Offline Businesses

©2010 Doug Champigny, All Rights Reserved Worldwide.

One of the most common critical errors small offline businesses make when approaching online marketing is wanting to have a fancy, flashy web site like the big corporate sites they’ve seen online. But what they don’t realize is that the big companies all use advertising agencies, and part of the advertising agencies marketing strategy is to use corporate sites strictly for Internet branding.

Internet branding can do wonders for a corporation’s image – a big beautiful site using the latest technologies really does impact a consumer’s view of the company. But don’t mistake these sites as sales vehicles – there’s no call to action, no sales copy in most cases – and when was the last time you saw a Fortune 400 company come up on the first page of results at Google, Yahoo or Bing?

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These Internet branding sites, often costing a million dollars or more to build and operate, are just one part of advertising agencies marketing mixes – they’re not designed to drive traffic or make sales. That part is left to other areas of the mix, like TV, radio, print ads in newspapers and magazines and even adding the URL to product labels.

As a small business owner, however, you can’t compete on that scale due to budget – but you shouldn’t be trying to copy them online anyway! Think about your goals online:

* To reach a wider market
* To increase your market share in your existing market
* To sell more of your products and services
* To increase your bottom line profits

In order to accomplish those 4 goals while keeping your financial and time investments under control, take a page from the full-time professional Internet marketers. Familiar with all of the new marketing strategies online, in the majority of cases they now opt for business blog marketing over static web sites.

Free blog marketing is easy to set up, costs almost nothing to host and is designed for the best possible search engine optimization with the least fuss. A small business marketing blog can be updated in real time by anyone on your staff – or you yourself – as simply as typing a letter. No waiting for advertising agencies to make each update, and no large bills for their time and efforts, either!

Best of all, using any of the great blog tutorials on marketing using blogs, you can set up your first blog in under an hour – for an offline small business it’s easy to see that blogs and marketing should go hand in hand once you decide on your blog strategy. There really is no doubt that using blogs for marketing is the premiere choice given today’s state of the Internet.

Of all the new marketing strategies emerging from the World Wide Web, it’s easy to see that business blog marketing should be the first technique added to your small business marketing strategy development – after all, what other medium costs so little to develop and has a growing audience for your sales message every day?


PowerStart Marketing Mentor Doug Champigny

Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970′s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in how to market a product online or offline and master of these new marketing strategies, Doug Champigny is the creator of the PowerStart Marketing coaching program at and the Affiliate Marketing PowerStart coaching program at and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many of the live marketing events and conventions around North America – watch for him speaking live onstage in your area soon!

Technorati Tags: business blog marketing, new marketing strategies, small business, blogs, marketing, Internet branding




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