How Many Blogs Are Enough?
by Mike Paetzold – Copyright 2009 – All Rights Reserved
last year or two, no since their inception Google has constantly been changing. The reason they were able to upset such existing monoliths like Yahoo and MSN was this constant change and improvement of their algorithm.
Change continues today and one of the big changes of late is what you find on the first page for a wide variety of terms.
Huge sites like about.com which cover thousands of topics, have a high page rank and tons of incoming links are no longer sitting a top the search engine results for some terms. (They still rank quite highly.)
But more and more often there are relatively new, sometimes brand new sites, that are keyword specific that are sitting ahead of these behemoths. Most are blogs of one type or another. Google seems to have a love affair with blogs.
The tighter the focus of the blog the more likely Google is to love it. This has led to me adding blogs for each specific area of interest. For example if you are an internet marketer and blog about affiliate marketing, article marketing, private label rights products, list building and social media a single blog is probably not your best choice.
If you are in a broad niche where three years ago you could have a single blog with categories and sub-categories now you are more likely to rank better with very specific blogs. In the example above a blog for each of those topics.
More and more marketers are setting up and using topic specific blogs. They aren’t doing it because they like multiple blogs but are doing it because it works. Like Google or hate them as long as they are the 800 pound gorilla the best thing to do is to give them what they want.
Here is what I think Google wants. (I say think on purpose because I do not spend hours scouring their latest patents and trying to figure out their latest algorithm. I just observe what they serve me each time I am searching for anything.) The key is to set up your blog properly. Create some quality content (pillar posts) and build a few links to your new site.
You can enhance that easily by repurposing that content.
- Submit to the article directories
- Add an audio version and submit to the podcast directories
- Convert the content into a video that can be submitted to the various video sharing sites.
The repurposing will allow you to quickly generate backlinks. These back links will allow you to have enough gravity that your blog traffic will start quickly.
About The Author:
Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. For a step by step plan to get a new blog ranking and traffic check out the Sunday Night Cash Plan.