The Power of Creating and Owning Your Own Information Product For Online Marketing

The Power of Creating and Owning Your Own Information Product For Online Marketing

Guest Posting By Joel Osborne.

What makes billionaires stand apart? Not only do they create their own information products but they own them as well. This is the key behind Oprah Winfrey, Bill Gates, Rupert Murdoch and countless others. They own their own networks, businesses, media companies: basically they own the information that others seek. Their products provide information for the answers that people are seeking.

Benefits of Creating and Owning Your Own Product

One of the benefits of creating your own product is that you can sell and promote them at your own discretion. You are in complete control and call the shots. Another benefit is information products grow your online presence since you can reach a global audience. These products continuously make money since you can place these products at different prices and offer things such as memberships. Information products can also bring in passive income because there are such a large variety of formats such as e-books and DVDs and each product can bring in its own source of income.

How can it Help My Online Business?

Having your own products is especially crucial for an online business. It can set you apart once you have your own, original products to sell at your fingertips. This is, in fact, the easiest way to be successful online since the product is right there and you don’t have to worry about middle-men or any other channels. This is your unique information that nobody else is selling, so you’ll have your own niche. Place your information product on your website and watch it sell, sell, sell.

How Do I Get Noticed?

Great marketing is the way to get your website’s information products noticed. Social networking will allow you to get your message and brand out there while building your business’ online presence. This is also a great way to make contacts. Reaching out to online journalists and bloggers is another way to go since they can write about your product and thus provide you with some free publicity. Also, consider setting up a forum about your products as well as a company blog to let people share ideas and freely discuss your products.

Conclusion

When you create and own your own information products, you are entering a new realm where you are free. You are free to set your own prices, make your own money and make your own decisions. You are free to present the information you would like to share with the world. You’ll enjoy this freedom while knowing that you’re providing valuable information as well.

About The Author, Joel Osborne…

Joel Osborne is an Internet Marketing professional who has been successfully marketing information products online for years. If you’re interested in how to create and market your own digital products, Joel recommends you read ‘A Product A Day‘, a guide to digital information products you can create in just one day each. If you are already creating your own digital products for sale online, then Joel Osborne’s Lightning Listacular report will show you how to quickly build an opt-in list to whom you can market your products.

Technorati Tags: creating digital products, creating information products, online business, online marketing, selling products online, Joel Osborne

Adsense Alive Blog Themes For WordPress Blogs Now Available To The Public…

Adsense Alive Blog Themes For WordPress Blogs Now Available To The Public…

Adsense blogging, or making money online by putting Google Adsense ads on your blog, is one of the most stable ways of making money on the Internet. It’s also one of the most fun ways to do it, if you’re using blogs to make money…

The reason it’s fun is that when blogging you can write about anything you like – so you can have a blog about pets, one about music, one about sports, etc, etc. And just by writing about topics you’re interested in, you could be making money online – without doing any selling at all!

How? By having targeted Adsense ads on your blog. You don’t have to get the ads – Google indexes your posts and then shows the ads for related products and services – and each time someone click through on one of those links, you make money!

Most of the ads you see on this blog are Adsense ads, for example… And if you look at the bottom of each page on that blog you’ll see this is an Adsense Alive blog theme – a package of blog themes I created for my own use, each with the Adsense ad code already in place. Makes it simple, eh?

Well now it can be just as simple for you – I’ve packaged up 30 of these themes into one bundle called the Adsense Alive Theme Pack.

Each of the themes already has all the Adsense codes embedded in it – you just change one file to make those YOUR Adsense ads. In fact, it’s so easy to change WordPress blog themes to one of the new Adsense Alive themes and edit that one file, I’ve added a 3-minute how-to video right to the salespage showing you step-by-step how to do it! Included with the bundle is another bonus video showing how to install any WordPress blog securely using any host that offers cPanel, such as our favorite, Hosting4Marketers.com.

Start turning YOUR hobbies into revenue streams today – start making money online using Google Adsense and the Adsense Alive Theme Pack!

Technorati Tags: Adsense themes, Adsense Alive Blog Themes, WordPress themes, blog themes, WordPress blog themes, Google Adsense, making money online, making money on the Internet

Affiliate Marketing Advice from Frank Michaels of Secret Affiliate Income

Affiliate Marketing Advice from Frank Michaels of Secret Affiliate Income

Affiliate marketing is one of the best methods to earn quick money through the internet. It is a low cost business because you do not have to fork out a large sum of capital, unlike offline business where huge capital is involved. For online business, you can begin with a simple website and work your way into a full time business.

For affiliate marketing, the first thing you need to do is to find products or services which you want sell. Your main objective would be to drive targeted traffic to your website, so that they will buy the product through your link, and you will be able to earn commissions this way.

There are many ways for you to drive traffic online, you can use pay per click method, article writing or by building a list of responsive prospects. Which ever method you use, the main thing is to drive targeted traffic to your site, you will need to be precise and provide your prospects with a solution that they are looking for exactly.

As for pay per click affiliate (PPC) marketing strategy, you will set up small ads with a link back to your site. When it comes to PPC, it is crucial that you choose those highly targeted keywords for your niche for a better conversion and in turn, much higher revenue percentage. Same goes for article marketing and list building methods.

As an affiliate marketer, your main task would be to generate targeted traffic for your merchant. You need to keep in mind that those traffic that you drive to the site will eventually turn into money for you.

About The Author:

Frank Michaels is a successful affiliate market who has earned his first pot of gold online! He has also helped hundreds of people to start their own affiliate marketing business. Cut your learning curve in half and stop wasting your time and money on the unknowns. Find out how you can start your own affiliate marketing business with his Secret Affiliate Income today!

Technorati Tags: secret affiliate income, Frank Michaels Secret Affiliate Income, secret affiliate income advice, affiliate marketing advice, affiliate marketing tips, affiliate marketing

Free Internet Marketing Conference Videos on DVD

You say you’ve always wanted to attend a live Internet training conference but never been able to? Job gets in the way, or the cost is too high? Well, this may be the answer you need…

In August 2009 British marketer Lee McIntyre ran a weekend training seminar that cost $997 to attend – and those there KNOW they got their money’s worth, and then some. Now that they’ve had time to take action on what they learned, Lee is releasing the videos of the event on DVD – and he’s letting you have the DVD for free – you just pay the shipping!

Here’s your chance to see the same marketing training those people saw, without leaving work, paying for airfare or hotels, and without paying for the seminar – just investing less than $10 to get the videos shipped to you. You can’t get a good e-book that cheaply, so don’t miss out on this powerful collection of videos if you can help it! Order YOUR marketing videos on DVD now!

Best of all, with the videos you can rewind, fast-forward, pause & replay – all of which Lee hates you doing to him live… ;-)

Technorati Tags: Internet marketing seminars, Internet marketing videos, seminar recordings, marketing videos on DVD, Lee McIntyre, Free DVDs

How Many Blogs Are Enough?

How Many Blogs Are Enough?

by Mike Paetzold – Copyright 2009 – All Rights Reserved

Over the last year or two, no since their inception Google has constantly been changing. The reason they were able to upset such existing monoliths like Yahoo and MSN was this constant change and improvement of their algorithm.

Change continues today and one of the big changes of late is what you find on the first page for a wide variety of terms.

Huge sites like about.com which cover thousands of topics, have a high page rank and tons of incoming links are no longer sitting a top the search engine results for some terms. (They still rank quite highly.)

But more and more often there are relatively new, sometimes brand new sites, that are keyword specific that are sitting ahead of these behemoths. Most are blogs of one type or another. Google seems to have a love affair with blogs.

The tighter the focus of the blog the more likely Google is to love it. This has led to me adding blogs for each specific area of interest. For example if you are an internet marketer and blog about affiliate marketing, article marketing, private label rights products, list building and social media a single blog is probably not your best choice.

If you are in a broad niche where three years ago you could have a single blog with categories and sub-categories now you are more likely to rank better with very specific blogs. In the example above a blog for each of those topics.

More and more marketers are setting up and using topic specific blogs. They aren’t doing it because they like multiple blogs but are doing it because it works. Like Google or hate them as long as they are the 800 pound gorilla the best thing to do is to give them what they want.

Here is what I think Google wants. (I say think on purpose because I do not spend hours scouring their latest patents and trying to figure out their latest algorithm. I just observe what they serve me each time I am searching for anything.) The key is to set up your blog properly. Create some quality content (pillar posts) and build a few links to your new site.

You can enhance that easily by repurposing that content.

  • Submit to the article directories
  • Add an audio version and submit to the podcast directories
  • Convert the content into a video that can be submitted to the various video sharing sites.

The repurposing will allow you to quickly generate backlinks. These back links will allow you to have enough gravity that your blog traffic will start quickly.

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About The Author:
Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. For a step by step plan to get a new blog ranking and traffic check out the Sunday Night Cash Plan.

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Technorati Tags: blogs, blogging, blog traffic, Mike Paetzold

Cost Per Action Marketing For Affiliates – CPA Explained

Cost Per Action Marketing For Affiliates

©2009 Doug Champigny. All Right Reserved.

CPA networks, or affiliate marketing operations based on a Cost-Per-Action model, have been around for years, even though they’re seldom discussed in the Internet Marketing arena, and just slightly more often in the affiliate marketing realm. Cost per action, also sometimes called cost per acquisition, is like most other affiliate marketing programs in that you make money from actions taken by targeted traffic your refer to the merchant’s site – but that’s where the similarity usually ends.

In regular affiliate programs, the money you earn is a percentage of each sale you make. With CPA offers, usually you’re earning your affiliate commissions based not on sales but on other actions the merchant wants to effect. It can be downloading a free report, asking for a free sample, having free information mailed out to you, getting access to a private members’ area of a website, etc.

As you can see from the above examples, cost-per-action or cost-per-acquisition is usually modeled so that you’re getting paid for free actions taken by the traffic you refer. So if you’re firmly planted in the affiliate marketing mindset, alarm bells are probably going off in your head right now… After all, what kind of shady operation is promising to pay you commissions when you haven’t made any sales? As if they had the money to just give away like that… Yeah, right!

If that’s what you’re thinking, here’s a real surprise for you: almost without exception, these cost per action arrangements are set up by, or on behalf of, some of the biggest offline companies in the world, including insurance companies, travel companies, offshoots of international banking consortiums, etc. These very large, very dependable corporations use cost per acquisition models to get leads from targeted prospects, leads they obviously hope to convert to ongoing clients. Their lead acquisition programs are tested, tweaked, and tested again, and are some of the most closely monitored results of any online activities anywhere.

It’s very important to remember that marketing is much more mature and professional in the offline world than in most of the online world. Look at the highly-varied background of today’s Internet marketers and affiliate marketers – surprisingly few have a solid marketing background or any formal marketing education at the post-secondary level. While many are earning 6, 7 or 8 figures a year online, most couldn’t even secure a junior-level position in corporate marketing departments – especially not on an international scale.

As a result, online marketers look at what they make on each sale and offer a piece of that to their affiliates. Affiliate marketers look at the product, the conversion rate of the salespage, and the percentage offered as affiliate commissions. Everything is based on the current sale in most cases. The closest most come to a CPA model is offering 100% commissions, meaning that really they’re giving away the sale to get the lead. But again, even 100% commissions are based solely on the current sale.

High-level offline marketing, however, is based on the lifetime value of each customer and factors in the ratio of leads to sales, the average retention rate and longevity of client contracts, and the total dollars earned from the ‘average’ customer or client. While this involves a lot of research and number-crunching Internet marketers are loath to even attempt, it allows lead acquisition programs to blow online marketers out of the water in terms of payouts.

Newer affiliates try to sign up in droves, often spurred on by e-books about CPA programs that tout the high earning possible from a pay-per-lead program. They don’t realize that corporations are very protective both of their brand’s image and of the quality of leads they receive – remember that the conversion ratio is one of the main factors in determining what they pay per lead. This results in as many as 90% of all applications to CPA networks being rejected, dashing the affiliate’s hopes for big CPA earnings.

In truth, without an existing track record in CPA, or very professionally-designed websites heavy in marketing psychology, most marketers will never get into the CPA networks and have a chance at earning money with cost per action opportunities. New CPA networks are coming online though that raise the bar for average marketers, providing both cost per acquisition offers and pre-designed websites shown to drive the right quality of traffic to the merchants’ sites and opt-in forms. These should finally open the cost per action field up to a great many more online marketers, finally making it a viable way for affiliate marketing businesses to make money online using the CPA model. You’ll find the first next-generation CPA network here.

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About the Author:

Doug Champigny is a well-known Internet marketing mentor and speaker with over 30 years of marketing experience, including founding 2 offline ad agencies and 12+ years of online marketing experience. Visit his affiliate marketing blog or see this site for more info about profiting from CPA networks.
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Technorati Tags: CPA, CPA networks, CPA earnings, cost per action, cost per acquisition, marketing cost per action systems, affiliate marketing, making money online

Affiliate Marketing News: ClickBank Pirate To Launch Next Week

Affiliate Marketing News: ClickBank Pirate To Launch Next Week

For Immediate Release:

On August 4th there’s a new launch happening for something called “Clickbank Pirate”

- Mark that date in your calendar right now -

It’s the brainchild of Soren Jordansen & Cindy Battye, and they have just given me preview of what’s coming -

** And I was completely blown away **

=> ClickBank Pirate – Video & Free Report

What they have done is build you the ultimate plug and play money making system.

A system that will generate you unlimited Clickbank Commissions on complete autopilot!

Do yourself a massive favour and watch this video right now!

=> 2 Minute CBPirate Video

Then register for their “VIP advance notice” list and get a free copy of their Clicbank Treasure Map report. Stay tuned until the end of this short video – and you’ll get a chance to download a free copy of ‘Your Clickbank Treasure Map‘.

Technorati Tags: ClickBank Pirate, CBPirate, Affiliate Marketing News, marketing news, new launches, affiliate marketing

The Most Important Skill For Successful Affiliate Marketing

The Most Important Skill For Successful Affiliate Marketing

© Doug Champigny. All Rights Reserved.

It’s well-known that there’s a need for affiliates to build their opt-in lists, and that failing to do so is the main mistake made by affiliates. But to be successful as an affiliate, both for making money online and for building your opt-in list, one very important skill must be mastered – the most important skill for successful affiliate marketing.

In fact, this one skill is the main ingredient in the success of all online businesses, and the most important tool in your affiliate marketing skills toolbox: the ability to drive massive amounts of targeted traffic to your links! Whether you’re sending that targeted traffic to a free report on a butterfly-marketing type of site, a free download to entice them to join your list, to your blog in whatever niches you operate in or directly to your affiliate links, the number of targeted visitors you can mobilize quickly is going to be directly reflected in your affiliate commissions.

The good news is that many of the most powerful tools and techniques used by traffic masters are free, or require a very low investment – one that can often be made back on the first couple of affiliate promotions you do after including the new tool into your marketing mix, leaving you with pro tools with no net cost in short order.

The bad news (for some) is that it takes work – true effort – both to learn these various promotional techniques and to apply the tactics to any given affiliate opportunity. If you thought affiliate marketing was a way to make a lot of money online with little or no effort, you’re sadly mistaken and have probably been reading the salespages of online scammers, not professional super-affiliates. None of us got to where we are today without a lot of effort, even those who are able to outsource a fair bit of what they do – just learning what’s needed and how it must be done is necessary before you know what to outsource!

Now this doesn’t mean you’ll have to use every one of the traffic generation strategies in every affiliate marketing promotion you get involved in – far from it. Some techniques are short-term, bringing in targeted traffic almost immediately but then tapering off or stopping altogether, while others take time to build momentum, but can keep supplying visitors for weeks, months or even years. Tweets on Twitter are a good example of the former, while article marketing and video marketing are better examples of the latter.

So it stands to reason that if you’re promoting a 3-day sale, or even a week-long event, you’ll want to rely on your short-term, immediate-response tools. If you’re promoting a product or service that will be ongoing, especially one that pays residual commissions, you’ll want to use them all. Start with the techniques that bring instant traffic, then shift your focus to the mid- and long-term sources to ensure you continue to make money from your efforts for that opportunity. The higher your recurring commissions the less time you need to focus on making quick bucks, and the greater amount of your affiliate marketing activities that can be focused around list-building, pre-selling and getting involved in pre-launch joint-venture opportunities.

Start right now, today, and set the goal for yourself of learning as many different ways to drive targeted traffic as you can using both free and paid traffic sources. As your knowledge grows so should your ability to mobilize targeted visitors almost on demand, and that’s one of the biggest keys to achieving the super-affiliate status and big affiliate paydays you’re dreaming about now!

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About The Author:

Doug Champigny is a well-known marketing coach, speaker, super-affiliate and targeted traffic expert, and the author of the Captain Affiliate Affiliate Marketing Training Blog. For more advice from Doug on driving targeted traffic, visit the Top Traffic Tips website.

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Technorati Tags: affiliate marketing, affiliate marketing success, affiliate marketing skills, making money online, building traffic, targeted traffic, driving targeted traffic

The Number-One Way To Make Money Online

The Number-One Way To Make Money Online

©2009 Doug Champigny. All Rights Reserved.

Travelling around North America speaking at Internet marketing and affiliate marketing seminars and conferences, the most common question I’m asked is ‘What’s the best way to make money online?’. It’s also one of the most common threads in forums, at social networking sites and throughout the blogosphere.

And after being online full-time for more than a dozen years, I’ve seen that question answered just about every way, except maybe the right way. While marketers talk about e-mail marketing, Internet marketing, affiliate marketing, blogging, using resell rights, doing podcasts, video marketing, teleseminars, taking offline business online and the like, they’re missing the real point.

Yes, each of those is a way some people have made a lot of money online, and yes, they’ll continue to be good ways to build a work-at-home business. But there’s a common thread running through them all – a skill that truly is the key to making money online. Looking at that list, can you tell what it is?

To truly make money online, the really big money, with any of the above you have to be able to put your offers, products, services and/or affiliate links in front of a targeted audience. Just like a retailer in the offline world – if their store is in a small rural area there’s little chance they’ll have the sales of one in the big metropolitan areas.

So when you boil it all down to basics, the number one way to make money online is to learn how to drive traffic – targeted traffic – to your sites, your squeeze pages, your salespages, your blogs and your affiliate links. Targeted traffic just refers to people already interested in the areas you operate in, who are therefore more likely prospects for you than the general public. Untargeted traffic just chews up your bandwidth without adding to your bottom line, so learn how to target your traffic generation right from the start. It takes a lot of effort and continuous learning to become a traffic master, but those who have achieved that lofty status seem quite pleased that they put the time in to become experts.

Once you’ve mastered the skills involved in driving massive targeted traffic online, you can direct it any area of the business you choose to attack in your marketing campaigns. And best of all, most of the current methods to effectively drive visitors to sites are either free or low cost, like writing and submitting articles and press releases, authoring blogs, Web 2.0 sites like Squidoo, Hub Pages and Google Knol, social networking sites like Twitter and LinkedIn and so many more.

So if you’re considering a work-at-home business using the Internet, a full-time career as an Internet marketer or affiliate marketer or even just promoting an offline business online, do what you can to learn the legitimate, professional techniques to drive targeted traffic to your offers – and keep learning as much as you can about it as your business grows!

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About The Author:

Targeted traffic expert Doug Champigny is a well-known Internet marketing mentor, coach and speaker. For more on Doug, visit his Internet Marketing Blog. For more advice from Doug on driving targeted traffic, visit his Top Traffic Tips website.

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Technorati Tags: online success, making money online, promoting offline businesses, Internet marketing, affiliate marketing, running an online business, traffic generation strategies, marketing strategies, making money

Free Traffic Teleseminar To Rock The Internet Marketing World!

Get ready for it – Willie Crawford and Doug Champigny, two of the best-known Internet marketing forces, are teaming up for a humdinger of an event – the Top Traffic Tips Simulcast!

This is a not-to-be-missed event – quite possibly the most important teleseminar you’ll attend all year… two Internet marketing big dogs sharing the secrets of 14 different ways they drive targeted traffic to their sites, salespages, affiliate links, squeeze pages, JVs etc. Think of how often you’ve heard of or seen the names Willie Crawford and Doug Champigny – now you can learn how to brand yourself and get your offers out there just like they do!

Here’s the thing – admission to the call or webinar is free – you just have to register. But the recording of the call and the transcript will only be available as a paid product. So register for the Top Traffic Tips Simulcast with Willie Crawford and Doug Champigny right now, to be sure you get your free access to this amazing event – there’s nowhere else, free or paid, where you’ll get two industry giants revealing the secrets to driving targeted traffic that makes them each over 6-figures a year, year in and year out!

No matter what niche you’re in or how much experience you do or don’t have online, if you’re trying to make money online or promote an offline business on the Internet, this information can be a big help – register now!

Technorati Tags: Willie Crawford, Doug Champigny, making money online, driving traffic, targeted traffic, Top Traffic Tips teleseminar, webinars, teleseminars, simulcasts

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