Building Opt-In Lists – How To Become An Online Email Marketer

Building Opt-In Lists – How To Become An Online Email Marketer

©2010 Doug Champigny, All Rights Reserved Worldwide.

Promoting an offline business? Then you should consider becoming an online email marketer. There is no more powerful way to promote your offline business online than with email based marketing, in part because few if any of your offline competitors will know they should become an online email marketer too!

Email based marketing can be defined as building opt-in list of targeted prospects, then using email newsletter software to brand your company, your services and your products by sending your business ezine to those targeted leads. Whether your company is currently selling locally, regionally, nationally or internationally you can raise your profile in your industry and increase sales by learning the ins-and-outs of being an online email marketer.

To get started with email based marketing, it’s best to think of it as optin marketing – you need to focus first on what would get your best prospects to optin to your email marketing. Since most people come online looking for information on a particular subject, study your target market’s demographics and discern what information they’d be most likely to search for online. Then write a series of free reports that would give them the information they’re looking for, being sure to title each so that it’s obvious what information is available in that report.

Next, you’ll need a service to register your email marketing addresses as prospects opt in, and to let you send email broadcasts to those email marketing addresses. For business ezine marketing with email, best to use a professional autoresponder service to handle all of that. Once you have your account, you simply log into the site, set up a new autoresponder and put in a welcoming e-mail that includes the report as an attachment. Your account will come with an e-mail address for those subscribing and also a form generator. If you have a company website or blog, generate an optin form and put it on your site along with information about their free report.

If you don’t have a site, you can use articles, podcasts, videos, social networking and social media sites to get the word out, each time giving them the link they can use to e-mail their optin to your autoresponder and get their free report. This is true email based marketing, since it doesn’t require you to have a site or blog to get started with your email newsletter. And don’t forget to let your offline customers and visitors know that you have that free report available too – collecting their email marketing addresses can help you retain and upsell existing customers and create new customers from your offline visitors who may not have been ready to buy when they visited your company.

Becoming an email marketer through email based marketing can really help boost your company’s bottom line, and your business ezine can easily become the base for a future website or blog to help both your offline business volume and your marketing with email. And if you do well enough as an email marketer, you may just decide to branch into email affiliate marketing in your own niche or a related field – after all, everyone can use a few new income streams, and email affiliate marketing will come naturally to you once you’ve established yourself as an online email marketer!


Marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Doug created both of these programs himself through his PowerStart Marketing division, and gives his students direct access to him and his vast wealth of marketing knowledge both during their course and afterwards. Give your marketing the PowerStart it needs today – enroll now!


Technorati Tags: email marketer, email based marketing, email marketing addresses, email affiliate marketing, ezine, optin

21 Internet Marketing Success Steps

21 Internet Marketing Success Steps

©2008 Doug Champigny. All Rights Reserved.

Like others in the upper echelons of Internet marketing and affiliate marketing, I’m asked one question by Internet marketing and affiliate marketing ‘newbies’ more often than any other:

“I can’t seem to make money online – What am I doing wrong?”

When my Internet marketing mentoring students ask me that, I can give them a detailed breakdown specific to their online operations – but they’re paying top dollars for my time investment, and I only mentor those who already have a viable presence online. So what about those new to Internet marketing – what advice can we offer them?

Time constraints prevent anyone from checking into the current operations of everyone starting out in Internet marketing, and after 11 years of being online full time it’s easy to forget how frustrating even the simplest of Internet marketing activities can be to the neophyte.

So in response I put together this list of ‘21 Internet Marketing Success Steps‘ to try and help guide both those new to Internet marketing and those with some Internet marketing experience who find their online marketing profits stalled or declining.

Pretty much ALL Internet Marketing success breaks down very similar to:

Basic Internet Marketing:

1) Choose affiliate or your own products;
2) Build some type of web presence for it;
3) Get targeted eyeballs to that page or blog post;
4) Start building your list from those targeted visitors;
5) Use every free method to bring more people to the site;
6) Use your list to bring people back to the site and to new sites;

Intermediate Internet Marketing:

7) Add related backend offers to your site;
8) Set up an affiliate program and get others pushing your site;
9) Put about 30% of what’s coming in back into getting more visitors;
10) Participate in giveaways to build your list and visitor numbers;
11) Find related products for new sites and do 1 – 10 with them too;
12) Attend live IM events, for knowledge but mostly for networking;
13) Convert related PLR resources to unique products to put online;

Advanced Internet Marketing:

14) Set up a backend linking all your sites together & automate the processes;
15) Build e-mail e-courses to make available in each niche/area you cover;
16) Outsource much of your visitor acquisition;
17) Do Joint Ventures with other advanced Internet Marketers;
18) Outsource your product creation;
19) Evaluate and improve your automated backend efforts;
20) Speak at industry events & seminars;
21) Give back – mentor others to help them achieve their dreams.

For most people starting out it’s safe to assume the following as averages other Internet marketing newbies have achieved…

First sale: 2 – 6 months.
First steady trickle of sales: 4 – 12 months.
Full Time Earnings: 2 – 5 years.

Those Internet marketing timelines can be influenced up or down by the amount of time and money you can put in, your background experience, your focus, and mostly by the amount of concentrated, continual effort you put into following your plan in a tightly-focused manner.

The 3 Biggest Biz-Killers…

1) Lack of focus (too many different, unrelated activities).
2) Giving up too soon (lack of perseverance).
3) Half-hearted effort (It takes a lot of time and/or a lot of money – you have to be willing to invest one or the other (or both) on a constant basis for the first few years at least. Everyone I’ve met at our level or above has a passionate commitment to their Internet marketing business.)

Do an honest appraisal of your Internet marketing efforts to date. Are you following the above steps in order, or jumping around? Starting at #1, how far into the list can you go, confident you’re performing that task diligently? Re-evaluate your plans based on what that tells you, and use that current limitation as the guide to what you need to learn more about, to focus on more, to put more effort into – and to eliminate anything else you’re doing that is straining your focus and your money and time constraints.

Decide what your goals are online. A few extra bucks? A steady inflow to help with the mortgage or to get a new car or a cottage? Enough to do this full time? Or sustaining a level that lets you achieve all your dreams and desires? Each level is being achieved right now by people online – just know which you’re after so you can gauge the amount of time and effort you have to commit to your desired level of Internet marketing success.

Don’t be swayed by stories of meteorical rises online – while they do happen, they’re extremely rare. Usually they don’t make all the details public – I know a lot of ‘overnight successes’ who spent 3-5 or more years in the trenches first – just no one knows that. And others who put 6 or 7 figures into their Internet marketing businesses before you first heard of them.

And watch out for people who had one or two big launches 3, 5 or 10 years ago and are still teaching that same system – Internet marketing practices changes too quickly and too drastically for that info to still be accurate. When evaluating advice you get in this biz, always think to yourself:

“Yes, but what have they done lately?”

If the answer is ‘nothing new in the last 6 months’, take the advice with a grain of salt and stay focused on your own path, only using the bits from it that fit in with your own Internet marketing strategy. After all, only YOU know where YOUR biz is right now, and what YOUR end goals are, right?


The best advice I’ve seen in this biz is to focus on making your first buck. Not a lot, just your first buck. Achieving that shows it can be done. Then focus on making one more. That shows it wasn’t a fluke – it can be repeated over and over successfully. That eliminates one of the biggest stumbling blocks to building your own Internet marketing business by showing that a) it can be done, and b) YOU can do it. Then just use the 21 Internet Marketing Success Steps above to build your business by continually repeating that process in larger volume for larger returns, and you’re on your way!

About The Author:
Internet marketing author, mentor and speaker Doug Champigny is an online success coach who, with his wife Teri, owns and operates over 100 web sites, a dozen blogs and highly-popular Internet marketing and Affiliate marketing e-zines. You can download 50 PLR articles for free from his latest site, For more help in getting started online, visit his Training For Newbies web site.

Technorati Tags: Internet marketing, Internet marketing success, successful internet marketing, online business success, getting started online, making money online, Doug Champigny

Friendlier E-Mail Marketing?

New MemberSpeed plug-in delivers friendlier E-mail marketing


Minden, NV, November, 2007 – E-mail marketing is fundamental to the success of any web-based business. Its job is to keep visitors returning and convert them into paying customers. Managing mailing lists in-house has proven to be costly and complicated for large companies and nearly impossible for small ones. Many have resorted to third party solutions for list management resulting in higher costs, loss of control and potential security issues.

The Email Marketing AutoResponder List Manager is the latest plug in for MemberSpeed, Power House Technology’s dedicated content and client management system. It streamlines E-mail operations, reduces training costs, and enables any business, large or small, to bring list management in- house.

“This plug-in provides a revolutionary ability to manage autoresponder lists in house,” explains co-creator Jeremy Gislason. “It allows users to develop and maintain an unlimited number of lists without the need for outside professional help.”

The core software for the plug-in, MemberSpeed, was developed by Gislason and his business partner, Simon Hodgkinson and has been adopted by thousands of business users worldwide since its release in June.

“Power House Technology is a business that is sensitive to the needs of businesses. The new Email Marketing AutoResponder List Manager plug-in was developed with a great deal of customer input,” says Hodgkinson. Each powerful feature was integrated to meet the real world demands required when launching and managing an E-mail marketing campaign. “The Email Marketing AutoResponder List Manager plug-in is the most anticipated new tool we’ve launched to date for MemberSpeed, initial demand has been incredible, explains Hodgkinson.”

“The Email Marketing AutoResponder List Manager was the logical next step in our development schedule for MemberSpeed which continues apace, says Gislason, It opens up a whole new channel of marketing capability for our clients and eliminates the big risks of relying on third party services.”

For more information on Autoresponder management or the MemberSpeed Software go to: New MemberSpeed plug-in delivers friendlier E-mail marketing.

Power House Technology
2248 Meridian Boulevard Suite H
Minden, NV 89423

Technorati Tags: e-mail marketing, friendlier e-mail marketing, MemberSpeed e-mail marketing, MemberSpeed, MemberSpeed Software, Internet marketing, affiliate marketing, Internet marketing software

Publish Your Newsletter Without Writing A Word

Using PLR Articles As Your E-Zine

©2008 Doug Champigny. All Rights Reserved.

If you haven’t started building your own opt-in list, you need to do that right away. The most important tool that an Internet Marketer has is his or her list! Aside from building that list, the next most important thing to have is something to send to that list on a regular basis to help build your credibility, and to help establish a relationship with your list subscribers.

Many Internet Marketers write their own stuff, including articles, ebooks, web content, and emails, but not all Internet Marketers have writing skills that they need. These Internet Marketers do one of two things: They either hire a ghostwriter, or they use private label rights articles.

Private label rights articles are very useful for newsletters. Where you must change PLR articles before using them on your website or distributing them to the article repositories, you really don’t have to change them at all when you are just using them as content for your list.

You will, however, want to make sure that you format them so that the lines don’t break up. There is software that will help you to do this. You will also want to personalize them a bit by adding in your products, PLR products, or affiliate products that you want to promote.

Obviously, you will need to add your signature to them, and you might want to add an ‘opening’ paragraph or two to tell your subscribers the purpose of providing the article to them. You do not have to tell them that it is a PLR article, of course.

For profitable results, choose PLR articles that will help to teach your readers something, and find affiliate products that relate to that topic. Check the article for grammar and spelling errors, and make sure that it is formatted correctly. Never send an email out to your list without testing it first by having it sent only to you!

Doug Champigny is a popular Internet marketer, super-affiliate, blogger, e-zine publisher, mentor and speaker – and a noted PLR expert, in thanks partly to his PLR Tutorial Videos and his How To Become A PLR PRO! e-book. Doug’s latest PLR ventures include the PLR articles membership site, and his Niche PLR Websites Membership site. To stay right up to date on PLR developments and new products with Private Label Rights, also check out his Becoming A PLR Pro Blog.

Technorati Tags: PLR, PLR articles, PLR e-zines, articles, e-zines, e-mail courses, Easy Articles Pro, Niche PLR, Internet marketing, niche marketing, marketing, e-mail marketing, Doug Champigny

Creating E-mail Courses with PLR Articles

Creating E-mail Courses with PLR Articles

© Doug Champigny. All Rights Reserved.

Email courses are very popular. There will always be people in your niche that want to learn something new that is related to that niche, and as an expert in your field, they will look to you to teach them what they want to learn. Email courses offer the perfect opportunity to do this – and to earn some money as well.

Email courses are typically free for the person taking the course. Since you want to build an opt-in list, if you don’t already have one, you will need an autoresponder that supports multiple lists anyway. This means that you won’t be out any additional money if you offer a free email course.

You will, however, need content for that course. PLR articles offer a very viable solution. You can use the gist of the material, and make changes and additions to suit your course. The cost of niche PLR packages is very reasonable, and should fit into any budget.

You simply set up your autoresponder, and put a subscribe box on your site for that particular course. You then make changes to the PLR articles that you will be using so that you can deliver your course in a logical way that helps your readers learn what you are hoping to teach them. You then load those articles into your autoresponder, having one sent out each day, week, or every couple of days, as you desire. You’re all set to go!

Now, how can you make money by giving away a free email course? That’s the easy part. You simply promote affiliate products in the text of the course. Of course you will want to promote products directly related to what you are teaching your readers, but you can find affiliate products on every imaginable topic, so this shouldn’t be a problem.

Doug Champigny is a popular Internet marketer, super-affiliate, blogger, e-zine publisher, mentor and speaker – and a noted PLR expert, in thanks partly to his PLR Tutorial Videos and his How To Become A PLR PRO! e-book. Doug’s latest PLR ventures include the PLR articles membership site, and, his PLR Websites Membership site.

Technorati Tags: PLR, PLR articles, PLR e-zines, articles, e-zines, e-mail courses, Easy Articles Pro, Niche PLR, Internet marketing, niche marketing, marketing, e-mail marketing, Doug Champigny

List Building Mistakes

4 Critical Mistakes on List Building

© Mike Mazzella

As an Internet Marketer, building an opt-in list is vital to your overall success. This has been the case for as long as we have used the Internet as a marketing tool. Having an opt-in list allows you to immediately contact customers when new products are available, and also allows you to continue to market products which your list have not yet bought.

There are many ways to build an opt-in list, but there are also many mistakes that can be made along the way. Here are five critical mistakes that can be made, and how to avoid them.

  1. Failure to build a relationship with your list. Building a list is one thing, using it to your advantage is something else. You’ve got to keep in touch with your list. Weekly mailings are advised. Twice weekly mailings are better. Daily mailings are okay, but you don’t want to go overboard. Relationship building goes a little further in that you must answer emails from your list, and the email you send to them needs to be from a personal viewpoint – not sole advertisement.
  2. Failure to see that quality matters over quantity. Having a big list is great, unless it’s totally unresponsive. When you build your list, remember that the number of list members you have isn’t nearly as important as their interest in your topic. A small list of very responsive people will always do better than a large list of mostly unresponsive people.
  3. Failure to take advantage of list building opportunities. These days, it doesn’t take years to build a healthy opt-in list. It can be done in a matter of a few weeks. Yes, you should follow all of the old techniques, but take advantage of the new techniques as well. Get involved in joint venture giveaways. Start doing some social networking. Use social bookmarks. Build your list in every way possible.
  4. Failure to use a top-of-the-line autoresponder. This is another huge mistake that people make. Autoresponders of poor quality don’t deliver as well as they should. Many are automatically blocked by spam filters – regardless of what words are used in your message. Many don’t send the emails out in a timely manner. Many malfunction and send multiple emails (identical) out to each person on the list. Avoid these problems by starting with a quality autoresponder from the very beginning. Your opt-in list will thank you for it.

I hope you enjoyed the article and hopefully I was able to supply you with some information that will help you succeed with your listbuilding efforts.

Mike Mazzella has been online for two years and has built a list from scratch using Joint Venture Giveaways. He can show you how to build a list of your own through JV Giveaways, visit his site at JV Giveaway Secrets. If you are a newbie to listbuilding you may also want to visit Mike’s List Building Source or visit the Mike Mazzella Blog.

Technorati Tags: list building, joint ventures, giveaways, autoresponders, Internet marketing, e-mail marketing, Mike Mazzella, Marketing BlogZine




Using These Articles On Your Site...


Articles posted on The Marketing BlogZine may be reproduced on your websites, blogs or in your e-zine as long as the author's resource box is included unaltered, the copyright remains as is and all links are kept live as they appear here. In addition, the phrase 'Article courtesy of The Marketing Blogzine.' must appear following the author's resource box with the live link back to this site.


The Marketing BlogZine!

The Marketing BlogZine is a proud part of The Champigny Web.
Join Our Affiliate Program