The Most Important Skill For Successful Affiliate Marketing

The Most Important Skill For Successful Affiliate Marketing

© Doug Champigny. All Rights Reserved.

It’s well-known that there’s a need for affiliates to build their opt-in lists, and that failing to do so is the main mistake made by affiliates. But to be successful as an affiliate, both for making money online and for building your opt-in list, one very important skill must be mastered – the most important skill for successful affiliate marketing.

In fact, this one skill is the main ingredient in the success of all online businesses, and the most important tool in your affiliate marketing skills toolbox: the ability to drive massive amounts of targeted traffic to your links! Whether you’re sending that targeted traffic to a free report on a butterfly-marketing type of site, a free download to entice them to join your list, to your blog in whatever niches you operate in or directly to your affiliate links, the number of targeted visitors you can mobilize quickly is going to be directly reflected in your affiliate commissions.

The good news is that many of the most powerful tools and techniques used by traffic masters are free, or require a very low investment – one that can often be made back on the first couple of affiliate promotions you do after including the new tool into your marketing mix, leaving you with pro tools with no net cost in short order.

The bad news (for some) is that it takes work – true effort – both to learn these various promotional techniques and to apply the tactics to any given affiliate opportunity. If you thought affiliate marketing was a way to make a lot of money online with little or no effort, you’re sadly mistaken and have probably been reading the salespages of online scammers, not professional super-affiliates. None of us got to where we are today without a lot of effort, even those who are able to outsource a fair bit of what they do – just learning what’s needed and how it must be done is necessary before you know what to outsource!

Now this doesn’t mean you’ll have to use every one of the traffic generation strategies in every affiliate marketing promotion you get involved in – far from it. Some techniques are short-term, bringing in targeted traffic almost immediately but then tapering off or stopping altogether, while others take time to build momentum, but can keep supplying visitors for weeks, months or even years. Tweets on Twitter are a good example of the former, while article marketing and video marketing are better examples of the latter.

So it stands to reason that if you’re promoting a 3-day sale, or even a week-long event, you’ll want to rely on your short-term, immediate-response tools. If you’re promoting a product or service that will be ongoing, especially one that pays residual commissions, you’ll want to use them all. Start with the techniques that bring instant traffic, then shift your focus to the mid- and long-term sources to ensure you continue to make money from your efforts for that opportunity. The higher your recurring commissions the less time you need to focus on making quick bucks, and the greater amount of your affiliate marketing activities that can be focused around list-building, pre-selling and getting involved in pre-launch joint-venture opportunities.

Start right now, today, and set the goal for yourself of learning as many different ways to drive targeted traffic as you can using both free and paid traffic sources. As your knowledge grows so should your ability to mobilize targeted visitors almost on demand, and that’s one of the biggest keys to achieving the super-affiliate status and big affiliate paydays you’re dreaming about now!

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About The Author:

Doug Champigny is a well-known marketing coach, speaker, super-affiliate and targeted traffic expert, and the author of the Captain Affiliate Affiliate Marketing Training Blog. For more advice from Doug on driving targeted traffic, visit the Top Traffic Tips website.

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Technorati Tags: affiliate marketing, affiliate marketing success, affiliate marketing skills, making money online, building traffic, targeted traffic, driving targeted traffic

Your Most Powerful Free Traffic Tool

Are you using article marketing to drive targeted traffic to your sites? If not, you certainly should be. As has been demonstrated time and time again, article marketing is the single most powerful tool for driving targeted traffic to your Internet marketing, affiliate marketing and niche marketing websites, blogs and affiliate links.

Now there’s even more reason to start article marketing – a new article directory with a difference has opened up, and you can make affiliate commissions, Adsense money and even earn advertising credits from referring others, submitting articles and even from the articles submitted by those you referred.

And, of course, that’s all on top of the targeted traffic you drive to your sites with the links in your articles’ ‘About The Author’ box. So you get all the article marketing benefits of the traditional article directories, PLUS earn money and get additional traffic through the advertising you earn – sweet or what?

Just some of the articles I’ve submitted there in the last week include:

Now obviously, as soon as you can afford it, you want to go with a professional article marketing distribution service like Article Marketer. But until then, whenever you write an article, even if you’re using it your e-zine or on your blog, be sure to submit it to the AffSphere Article Directory too.

Note that I said an ‘article’, not a ‘salespitch’ – while you can embed links in the body of your article at AffSphere, it does you no good if your writing sounds ‘pitchy’. People go to article directories to learn about various areas or to look for good articles to place on their sites or in their blogs. Obviously, no one is going to post your link-laden salespitch on their web properties, and those looking for info won’t be clicking your links either – they’ll be off to other articles in the directory. Since the reason you’re doing your article marketing is to draw targeted traffic to your sites, you have to be sure you have good, solid content in each and every article you submit.

So start by signing up to AffSphere, then search your hard drive for any articles you’ve already written and load them up. Post a link to the site on your blog, let your list know about the new directory, and away you go – your article marketing just got that much stronger. And along with all that targeted traffic, your article marketing activities is also now making you money directly – a very pleasant twist indeed!

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Internet marketing coach, mentor and speaker Doug Champigny is the author of several e-books on generating Targeted Traffic, writes the Top Traffic Tips blog, and has published the Doug Champigny’s Beginners’ Key To Understanding Article Marketing e-book. Doug Champigny is an avid fan of article marketing, and highly recommends both Anik Singal’s AffSphere Article Directory and the Article Marketer service, both of which he himself uses in his article marketing.
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Technorati Tags: article marketing, article marketer, AffSphere Article Directory, submitting articles, making money with articles, AffSphere, blog traffic, web site traffic, targeted traffic, making money online, Internet marketing, affiliate marketing, niche marketing, Anik Singal, Doug Champigny

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21 Internet Marketing Success Steps

21 Internet Marketing Success Steps

©2008 Doug Champigny. All Rights Reserved.

Like others in the upper echelons of Internet marketing and affiliate marketing, I’m asked one question by Internet marketing and affiliate marketing ‘newbies’ more often than any other:

“I can’t seem to make money online – What am I doing wrong?”

When my Internet marketing mentoring students ask me that, I can give them a detailed breakdown specific to their online operations – but they’re paying top dollars for my time investment, and I only mentor those who already have a viable presence online. So what about those new to Internet marketing – what advice can we offer them?

Time constraints prevent anyone from checking into the current operations of everyone starting out in Internet marketing, and after 11 years of being online full time it’s easy to forget how frustrating even the simplest of Internet marketing activities can be to the neophyte.

So in response I put together this list of ‘21 Internet Marketing Success Steps‘ to try and help guide both those new to Internet marketing and those with some Internet marketing experience who find their online marketing profits stalled or declining.

Pretty much ALL Internet Marketing success breaks down very similar to:

Basic Internet Marketing:

1) Choose affiliate or your own products;
2) Build some type of web presence for it;
3) Get targeted eyeballs to that page or blog post;
4) Start building your list from those targeted visitors;
5) Use every free method to bring more people to the site;
6) Use your list to bring people back to the site and to new sites;

Intermediate Internet Marketing:

7) Add related backend offers to your site;
8) Set up an affiliate program and get others pushing your site;
9) Put about 30% of what’s coming in back into getting more visitors;
10) Participate in giveaways to build your list and visitor numbers;
11) Find related products for new sites and do 1 – 10 with them too;
12) Attend live IM events, for knowledge but mostly for networking;
13) Convert related PLR resources to unique products to put online;

Advanced Internet Marketing:

14) Set up a backend linking all your sites together & automate the processes;
15) Build e-mail e-courses to make available in each niche/area you cover;
16) Outsource much of your visitor acquisition;
17) Do Joint Ventures with other advanced Internet Marketers;
18) Outsource your product creation;
19) Evaluate and improve your automated backend efforts;
20) Speak at industry events & seminars;
21) Give back – mentor others to help them achieve their dreams.

For most people starting out it’s safe to assume the following as averages other Internet marketing newbies have achieved…

First sale: 2 – 6 months.
First steady trickle of sales: 4 – 12 months.
Full Time Earnings: 2 – 5 years.

Those Internet marketing timelines can be influenced up or down by the amount of time and money you can put in, your background experience, your focus, and mostly by the amount of concentrated, continual effort you put into following your plan in a tightly-focused manner.

The 3 Biggest Biz-Killers…

1) Lack of focus (too many different, unrelated activities).
2) Giving up too soon (lack of perseverance).
3) Half-hearted effort (It takes a lot of time and/or a lot of money – you have to be willing to invest one or the other (or both) on a constant basis for the first few years at least. Everyone I’ve met at our level or above has a passionate commitment to their Internet marketing business.)

Do an honest appraisal of your Internet marketing efforts to date. Are you following the above steps in order, or jumping around? Starting at #1, how far into the list can you go, confident you’re performing that task diligently? Re-evaluate your plans based on what that tells you, and use that current limitation as the guide to what you need to learn more about, to focus on more, to put more effort into – and to eliminate anything else you’re doing that is straining your focus and your money and time constraints.

Decide what your goals are online. A few extra bucks? A steady inflow to help with the mortgage or to get a new car or a cottage? Enough to do this full time? Or sustaining a level that lets you achieve all your dreams and desires? Each level is being achieved right now by people online – just know which you’re after so you can gauge the amount of time and effort you have to commit to your desired level of Internet marketing success.

Don’t be swayed by stories of meteorical rises online – while they do happen, they’re extremely rare. Usually they don’t make all the details public – I know a lot of ‘overnight successes’ who spent 3-5 or more years in the trenches first – just no one knows that. And others who put 6 or 7 figures into their Internet marketing businesses before you first heard of them.

And watch out for people who had one or two big launches 3, 5 or 10 years ago and are still teaching that same system – Internet marketing practices changes too quickly and too drastically for that info to still be accurate. When evaluating advice you get in this biz, always think to yourself:

“Yes, but what have they done lately?”

If the answer is ‘nothing new in the last 6 months’, take the advice with a grain of salt and stay focused on your own path, only using the bits from it that fit in with your own Internet marketing strategy. After all, only YOU know where YOUR biz is right now, and what YOUR end goals are, right?

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The best advice I’ve seen in this biz is to focus on making your first buck. Not a lot, just your first buck. Achieving that shows it can be done. Then focus on making one more. That shows it wasn’t a fluke – it can be repeated over and over successfully. That eliminates one of the biggest stumbling blocks to building your own Internet marketing business by showing that a) it can be done, and b) YOU can do it. Then just use the 21 Internet Marketing Success Steps above to build your business by continually repeating that process in larger volume for larger returns, and you’re on your way!

About The Author:
Internet marketing author, mentor and speaker Doug Champigny is an online success coach who, with his wife Teri, owns and operates over 100 web sites, a dozen blogs and highly-popular Internet marketing and Affiliate marketing e-zines. You can download 50 PLR articles for free from his latest site, PLRForSale.com. For more help in getting started online, visit his Training For Newbies web site.

Technorati Tags: Internet marketing, Internet marketing success, successful internet marketing, online business success, getting started online, making money online, Doug Champigny

Web 2.0 Targeted Traffic From PLR Products

Web 2.0 Targeted Traffic From PLR Products

©2008 Doug Champigny. All Rights Reserved.

Once in a while a great PLR package comes available, like the one that Aurelius Tjin released this morning at www.PLRForSale.com. This package is a perfect example of Private Label Rights packages that can be used to generate targeted traffic from Web 2.0 sites without much effort, and still be used to make money online – and lots of it!

First up, there are only 100 non-transferrable PLR copies ever to be made available – and that scarcity helps your SEO efforts, your targeted traffic generation, and your sales. With so few people able to compete with you on this product, it’s much easier to get the upper hand than it is with most Master Resell Rights products – and since you have Private label rights to the package, you’re branding yourself heavily with it, which can then boost your other targeted traffic generation efforts by adding the power of name recognition.

But the real key here is that you’re getting both the PLR e-book AND the PLR audio e-book…

As always, start by revising, editing and branding the e-book – if you’re not up to speed yet on using PLR e-books, download my PLR Tutorial Videos and simply follow along with the step-by-step do-it-yourself video lessons. Edit the graphics and salespage (also covered in the videos), and get them ready to go online.

Next, create an upsell page to go between the salespage and the payment processor, where you offer the audio e-book as well for $10 or $20 more – give them both options, the e-book alone or the e-book and audio e-book. Create the two download pages, add it to your affiliate program if you’re using Hosting4Marketers.com, hook up your payment buttons and take the site live.

Now it’s time to drive targeted traffic to it from the Web 2.0 sites and technologies. Always start by doing a blog post announcing the new product, and then ping the blog directories – especially Technorati . Give it a couple of moments, then make sure it’s also showing up in your MyBlogLog listings – Technorati and MyBlogLog are the two most important Web 2.0 sites to any Internet marketer, niche marketer or affiliate marketer in terms of promoting their blog posts.

Here’s where the power of Private Label Rights, or PLR, comes into your Web 2.0 targeted traffic generation strategies… Take a look through the e-book and see if you can find a good passage of about 600-800 words that either sums up the contents of the e-book or gives some great tips without revealing the most powerful tips in the PLR package. Copy & paste that part into a notepad file and edit it as necessary to make it into a powerful Squidoo lens. Write a summary or ‘signature box’ to put at the end of it, pointing out that it’s an exerpt from your book, and recommend they download the full version for more info – and be sure to link to your salespage. Add the lens to Squidoo and as soon as it’s published, bookmark it at all the popular Web 2.0 bookmarking sites using the OnlyWire site.

Next pick 3 or 4 good tips from the e-book, and copy & paste 300-400 word passages about each of those tips into separate notepad files. Touch up anything that doesn’t flow til you have four good articles, add an ‘About the Author’ box that’s similar to the one on your Squidoo lens, and submit all 4 articles to the ten or twelve top article directories online. This is the fastest way to get a number of high-quality one-way backlinks to your new site, getting it quickly spidered in Google, Yahoo!, Live Search, SearchMe, etc.

Really want to maximize your targeted traffic from the Web 2.0 sites? Go back now to the PLR Audio, listen to it right through a couple of times, making note of any 3-5 minute passages that seem particularly crammed with great information. Once you’ve picked a couple, use your audio editing program of choice to copy and paste the two or three best passages into their own audio files. Record a quick intro pointing out that the info is exerpted from your audio e-book, and a quick exit for the audios recommending people download the entire audio from your site – be sure to both say and spell out your salespage URL! Now go back to the e-book and do the same with those exact same passages, creating a transcript for each of your new audio files.

Over the course of the next few days, add one of the transcripts to your blog as a new post, embed the audio in a player with the post, and ping the usual blog directories AND the podcast directories – after all, your new audio files ARE podcasts as soon as you add them to your blog! This is an easy process if you use a podcast plugin like PodPress – and it will let you upload your podcast to the massive iTunes directory as well! Since every audio file has your URL listed at the end of the podcast, each listener at ANY source is now part of your potential traffic. And since they were interested enough to listen to the podcast, you know they’re TARGETED traffic as well!

That looks after using your new PLR for targeted web 2.0 traffic generation – assuming you remeber to grab your copy from www.PLRForSale.com before all 100 copies are gone. If you’re too late, either write and record your own product to use this way, or watch for other PLR sales that include both PLR e-books and PLR audio e-books.

Done right, this can be one of the most powerful targeted traffic producing machines you can put online right now – use the Web 2.0 sites and Web 2.0 technologies to your own massive advantage while they’re still the hottest traffic-generating resources around!

To your successsful targeted traffic generation…

Doug Champigny

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PLR Master Doug Champigny has been working online full-time since 1997 and is the author of the Private Label Rights Blog. For a lot more info on using PLR to make money online, be sure to download his PLR Tutorial Videos and/or his PLR For Newbies Videos.

Publishers’ Note: You may use this article on your web sites, blogs, etc, as long as no alterations are made, all links remain live and exactly as they are here, and the copyright remains intact and visible.
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Technorati Tags: PLR Traffic Tactics, using plr to drive web 2.0 targeted traffic, using PLR, traffic from Web 2.0 sites, podcasts, podcasting, SEO, PLR Master Doug Champigny, Doug Champigny, internet marketing, e-book marketing, audio marketing, making money online

Driving Free Targeted Traffic To Your Sites

Driving Free Targeted Traffic To Your Sites

© 2008 Willie Crawford. All rights Reserved.

“These are serious traffic tools for ethical marketers who understand that you sometimes have to play aggressively or get crushed!”

Let me introduce you to a trusted friend, Bishop Anders. You’ve probably never heard of him, and that’s because he generally prefers it that way. He’s spent most of the last few years working away in his software lab creating some incredibly effective ways to drive free traffic to his sites.

When I first met Bishop, sitting on a noisy patio at a seminar in Orlando, Florida, and he explained what he did, I was naturally skeptical. So, he showed me his software and let me test it out. The next time that I saw him, at a seminar in Austin,Texas, I followed him around like a little puppy, because I wanted to know HOW his software worked so effectively!

I was accustomed to either a lot of hard work, or to paying through the nose for quality website traffic.

After several months of testing and meticulously tracking the results from using Bishop’s software, I can say without hesitation that he ‘walks the walk’ and that his software provides proven methods to gain inbound links, improve search engine rankings, and capture traffic from numerous high traffic sources.

I’ve experienced the results (tens of thousands of unique visitors per month) from using just a few of his programs. I plan on using many more of them, because they WORK!

These are frighteningly effective programs and must be used responsibly (children need not apply!), but in the hands of ethical marketers like you and me, they are the answer to building a massive web presence even in crowded, very competitive niches.

I’ve personally met Bishop and his support team, and they ARE the best in their field.

I fully endorse Bishop and his software, and highly recommend tapping into this arsenal of traffic machines!

- Willie Crawford
Internet Marketing Consultant & Mentor

Technorati Tags: building targeted traffic, top traffic software, getting more traffic, Willie Crawford, Internet Marketing Inner Circle, Internet marketing, Marketing BlogZine

Using Video To Build Opt-In Lists

Using Video To Build Opt-In Lists

© Doug Champigny, PLRForSale.com

More and more video is appearing online – both personal videos people share with friends and videos marketers are using to sell their products, build traffic to their web sites, as products themselves, and to build their lists.

When you talk about using video for list-building, most people immediately think of offering downloadable videos as bait to get people to opt-in – and that’s a very good use of video. But there’s an even better way to use video for building your list – Video Squeeze Pages!

Still fairly new online, the initial results from video opt-in pages are extremely encouraging – people are reporting much higher opt-in rates with video squeeze pages than the standard HTML pages that were there before. And that’s not really surprising, if you think about live in the offline world.

It’s human nature that we prefer doing business with people we know, as opposed to big, faceless corporations. You like dealing with Bob the grocer, Mary the hairdresser, Donna the newspaper girl and Billy the pool boy. But what emotion is called up by thinking about the government, the banks, the telephone and cable companies or an oil company? Which of those two groups would you rather your money was going to?

The same will most likely prove to be the case online, based on the results we’re seeing from video. When you do a quick video inviting people to sign up and telling them about your e-zine and your incentive, they’re doing business with YOU – a real, live human being they can probably relate to, as opposed to a big faceless website.

You’ve been to a number of the huge websites – from corporate sites to the search engines. Feel any emotional attachments to them? Would you care if they disappeared tomorrow and were replaced by another? Would you even notice?

But if you frequent a marketer’s site, one that presents themselves in videos for you, the connection is stronger. Not as strong as if you’d met them in person, perhaps, but MUCH more so than a corporate site.

And THAT’S the reason emerging for the fact that video squeeze pages are getting better results. And like anything in the realm of marketing, better results means more profit – and that more and more people will be following suit until the market is saturated – if that level CAN be reached online.

But don’t wait til video squeeze pages are as common as blogs are today – get your own video squeeze page online now while they’re fairly new, and enjoy the extra returns it brings. Simply put your short video on a page with your opt-in form beside it, and invite people to fill out the information and download your gift.

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Web 2.0 targeted traffic expert Doug Champigny was one of the first to put a major audio-video toolset for Internet Marketers online, and uses video for a number of marketing tasks online. His Building Your Opt-In List PLR Bundle is now available to the first 200 buyers only.
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And enjoy all the extra opt-ins your video squeeze page will bring you!

1 Hour + 1 Week = 149 Backlinks

Article Marketing – Boost Your Branding, Backlinks, PageRank & Profits in 1 Hour A Week.

©2008 Doug Champigny. All Rights Reserved.

Is it really possible to majorly affect your success online in just one hour a week?

Yes, once you’ve mastered Article Marketing, one of the most powerful Web 2.0 tactics that can boost your branding, provide backlinks to your sites, boost your site’s PageRank, drive targeted traffic & skyrocket your profits in 1 Hour A Week.

Another big advantage is that Article Marketing can put you miles ahead of your competition, especially if you’re selling resell rights products or promoting affiliate marketing links, two areas with the most direct competition online. You see, very few people mount any real marketing attack in these two areas – the send out an e-mail or two and move on to the next product. By raising the profile, links to and search engine rankings for your affiliate pre-sell pages, squeeze pages or resell rights sales pages, you can start to see results not matched by any of your competition.

Here’s a real-world example of the power of Article Marketing:

On April 23, 2008, I spent 15 minutes writing each of 3 articles – 45 minutes total. I was careful to pick topics that are tightly targeted to the sites and products I have online, so they were on resell rights, article marketing and affiliate marketing.

That’s an important point about successful article marketing – the more tightly targeted your article is to your sites’ target market, the better your results will be. With article marketing you’re actually pre-qualifying your traffic because only those who were sufficiently interested in reading your original article will click the following link to your sites, and if the article was highly relevant then this targeted traffic arrives at your site already accepting you as an expert in the subject area and ready to see what more you have on it.

Back to our article marketing case study… After spending 45 minutes writing the three articles, I then fired my secret weapon – the real trick to doing article marketing quickly, efficiently and effectively. I logged into one of the most-professional article submission services online and uploaded my 3 articles – I’ll say it took 15 minutes including writing the descriptions, author’s info box and linking URL for the three articles, but in reality it probably took less than 10 minutes. But we’ll call it 15 minutes and the hour was up.

I then put article marketing out of my mind and went back to all my ‘normal’ internet marketing and affiliate marketing efforts. A
week later as I was about to start week two’s article marketing activities, I logged back into the submission service to see what the situation was with the first 3 articles. How does 149 backlinks in Google alone sound to you?

In fact, in just one week, the numbers were:

55 pages indexed and live in google showing my resell rights article;

43 pages indexed and live in Google showing my Article Marketing article; and

51 pages indexed and live in Google showing my Affiliate Marketing article!

That’s 149 more places for people to run into my name and solid info from me online, 149 more links back to my sites, each capable of attracting tightly-targeted traffic to my salespages and affiliate marketing pre-sell pages. For one hour’s work, total. That’s the immediate benefit to article marketing – almost instant spidering by the search engines, and a number of new profit conduits set up aimed at your payment button or affiliate links.

Assuming that was the average response rate, over the course of a year that would be about 150 articles you would write and submit, and the results would be almost 7,500 links to your sites, blogs and affiliate links – think that would help your marketing efforts? And even if you could find them, what do you think 7,500 one-way backlinks to your sites would cost?

And believe it or not, that’s just the tip of the iceberg with Article Marketing. You see, to already be spidered, indexed and appearing in Google within a week of going online, those copies of my articles are all at article directories or article repostories – the sites online where webmasters, marketers, e-zine publishers, e-book authors and bloggers go to find fresh content. And, increasingly, video marketers looking for articles to turn into viral videos.

Assuming even a very small proportion of those people like the articles and choose to use them, the number of sites using the articles, promoting my name and expertise, and exposing people to my links will skyrocket exponentially. So during our sample year, as more directories are spidered, as more webmasters, marketers and bloggers use my articles and are eventually spidered too, the number of links to my sites from those 150 articles could easily reach 15,000, 30,000 or even 100,000 links, each it’s own tiny little salesperson for my growing online empire.

And remember too, article marketing is just one area of a professional marketing attack, a small part of the full Web 2.0 traffic-generating techniques, albeit a very powerful part. If you’ve been missing out on the power of article marketing, you may now have a better idea of why some marketers are doing so much better with resell rights products and affiliate marketing than you have been. Change that today – add the power of Article Marketing into YOUR Internet marketing arsenal today!

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Web 2.0 Expert Doug Champigny is a well-known Internet marketing coach, mentor & speaker, and the originator of the Massive Traffic Bootcamp. Doug presents a lot more Article Marketing advice on his Start Article Marketing website. The ‘Article Marketing Secret Weapon’ Doug refers to above can be found at Article Marketer.
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Technorati Tags: article marketing, Internet marketing, affiliate marketing, targeted traffic, online success, PageRank, Google, submitting articles, writing articles, article marketer, Web 2.0, Web 2.0 Expert Doug Champigny, Doug Champigny

Internet Marketing Blogging Tips

Internet Marketing Blogging Tips

©2008 Doug Champigny. All Rights Reserved.

While many thought blogging was a passing fad, it’s now obvious that blogging is a practice that is here to stay as a powerful Web 2.0 marketing and traffic-generation toolset – and marketers are definitely profiting from their blogging efforts. Blogs are especially attractive to Internet marketers, for a variety of reasons.

First, installing and operating a blog is very simple. There is no need to learn HTML, and you can have a blog set up and operating in a matter of minutes. For popular blog software, such as WordPress, there are numerous templates available all over the Internet to help you make your blog attractive. And most professional hosting sites offer almost instant WordPress installation through Fantastico in your cPanel options.

You can blog even if you don’t have your own website, by using a hosted blog such as that found at Blogger. However, you should ideally set your blog up on its own domain, with a professional domain name and webhosting.

Blogs are especially important for search engine optimization purposes. When you add a blog post to your blog, simply include a link or two to your main website that your blog pertains to – over time link to both the homepage and at least a few of the main interior pages of the site. This adds inbound links for your website, and may help to boost your rankings in the search engines. Be sure your blog template includes an appropriate robots meta-tag or use a ‘Do Follow’ blog plug-in though, or you may be wasting your time.

The important thing about marketing blogging is that you provide content that is of interest to your niche – not to the industry that your niche is in. You must stay tightly focused on your niches’ concerns, problems, and desires and ignore the rest of the market as a whole. You can’t please the entire market, and that isn’t what you are trying to accomplish anyway.

If you have various areas or sites to promote that aren’t tightly targeted to that same niche, set up a separate blog for each one. For example, an Internet marketer may have one blog for mainstream marketing, one for affiliate marketing, one for niche marketing, etc. Or an Internet marketer targeting the golf niche, as another example, might have one blog that discusses golf swings and how to improve them, one on golfing equipment, and a third that discusses and rates golf courses around the world.

Always keep in mind that the more tightly focused the blog, the tighter the targeting of the traffic it attracts – and highly-targeted traffic is the lifeblood of your sales process and list-building online. In the previous example, all 3 blogs might lead to the same web site – but one would lead to the page where you’re selling golf instruction videos and e-books, the second to your section on golf equipment, and the third to a page promoting golf vacations and packages.

That same example shows how easily blogging can benefit affiliate marketers as well – each of those three blogs might send traffic to two or three links each, tightly targeted to that blog’s subject matter. Yes, all 3 deal with golf, but by handling it correctly you could be tightly targeting 6 or 9 different affiliate opportunities within the golfing industry online.

It is also important that you blog daily, or several times per week at the very least. Don’t worry about how many people are reading your blog. The more you update it, the more popular it can become in the blog directories and search engines. Over time, you should be able to build a good readership, and you will make sales to those people as time goes on. Add a sign-up form for your opt-in mailing list and you’ve created a really powerful marketing & profit center for yourself, one that can generate an ongoing influx of new traffic into your sales funnel.

To ensure you get maximum exposure for your blogs, use as many of the Web 2.0 services as you have time for. Use the ‘auto-pinging’ function built into WordPress to maximum advantage, list your blogs with services like Technorati and MyBlogLog, and use the online ping services like Pingoat and Ping-O-Matic to update even more directories each time you add another article (post) to your blogs.

Of all the Web 2.0 methods open to marketers, the combination of ease of use, low or no cost, and potential returns available makes blogging a must-have tool for Internet marketing, and it’s especially well-suited to those just entering the field. In fact, we’re seeing more and more fledgling Internet marketers beginning with, and sometimes staying exclusively with, blogging instead of traditional site building.

Get YOUR Internet marketing blogging going today!

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Doug Champigny is a recognized expert, author and speaker on the subject of driving highly-targeted traffic using Web 2.0 technologies and sites, and is the author of How to Become A Blogging Pro“. Doug recently assembled the Massive Traffic Bootcamp to help Internet marketers, bloggers and affiliate marketers drive more targeted traffic by integrating Web 2.0 techniques with classic Search Engine Optimization.
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Technorati Tags: Web 2.0, traffic, building traffic, Massive Traffic Bootcamp, blogging, Internet marketing blogging, profitable blogging, Web 2.0 sites, Web 2.0 techniques, Search Engine Optimization, Internet marketing, affiliate marketing, Doug Champigny

 

 


 

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