Using Video To Build Opt-In Lists

© Doug Champigny, PLRForSale.com

More and more video is appearing online – both personal videos people share with friends and videos marketers are using to sell their products, build traffic to their web sites, as products themselves, and to build their lists.

When you talk about using video for list-building, most people immediately think of offering downloadable videos as bait to get people to opt-in – and that’s a very good use of video. But there’s an even better way to use video for building your list – Video Squeeze Pages!

Still fairly new online, the initial results from video opt-in pages are extremely encouraging – people are reporting much higher opt-in rates with video squeeze pages than the standard HTML pages that were there before. And that’s not really surprising, if you think about live in the offline world.

It’s human nature that we prefer doing business with people we know, as opposed to big, faceless corporations. You like dealing with Bob the grocer, Mary the hairdresser, Donna the newspaper girl and Billy the pool boy. But what emotion is called up by thinking about the government, the banks, the telephone and cable companies or an oil company? Which of those two groups would you rather your money was going to?

The same will most likely prove to be the case online, based on the results we’re seeing from video. When you do a quick video inviting people to sign up and telling them about your e-zine and your incentive, they’re doing business with YOU – a real, live human being they can probably relate to, as opposed to a big faceless website.

You’ve been to a number of the huge websites – from corporate sites to the search engines. Feel any emotional attachments to them? Would you care if they disappeared tomorrow and were replaced by another? Would you even notice?

But if you frequent a marketer’s site, one that presents themselves in videos for you, the connection is stronger. Not as strong as if you’d met them in person, perhaps, but MUCH more so than a corporate site.

And THAT’S the reason emerging for the fact that video squeeze pages are getting better results. And like anything in the realm of marketing, better results means more profit – and that more and more people will be following suit until the market is saturated – if that level CAN be reached online.

But don’t wait til video squeeze pages are as common as blogs are today – get your own video squeeze page online now while they’re fairly new, and enjoy the extra returns it brings. Simply put your short video on a page with your opt-in form beside it, and invite people to fill out the information and download your gift.

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Web 2.0 targeted traffic expert Doug Champigny was one of the first to put a major audio-video toolset for Internet Marketers online, and uses video for a number of marketing tasks online. His Building Your Opt-In List PLR Bundle is now available to the first 200 buyers only.
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And enjoy all the extra opt-ins your video squeeze page will bring you!

© Doug Champigny. All Rights Reserved.

Video has taken the Internet by storm, and it has become an important advanced traffic generation technique. Statistics show that people will opt to view a video before they will choose to read the same information, in printed format, or before they will listen to a plain audio file.

Video is quite popular, and many attribute this popularity to the fact that the majority of us now grew up with televisions in our homes – we watched television more often than we listened to the radio or read a book. So, we can accept that fact that the majority of cyber citizens prefer video, but how can you incorporate that into your overall advanced traffic generation strategy?

Well, there are two ways to use video to your advantage. First, you can create your own video, and upload it to the various free video sites, such as Google Video, Yahoo Video, and YouTube. Once you have it uploaded, you can tag it with keywords, which makes it searchable from those websites.

Great – so your video is available to the public, but that still does not explain how it can generate traffic. You get to set up a profile on those sites, where you can include your website link. You can also watermark your URL into the video. You can also click on the ‘embed’ button next to your video on YouTube, and copy and paste that code into the HTML code of your website to have that video appear on your website as well.

The other method for using video for traffic generation is to embed someone else’s video on your website. Remember, just as your video is free for others to use, their videos are free for you to use as well, using the same ‘embed’ method as discussed earlier. But why would someone come to your site to view someone else’s video – especially when they could go directly to YouTube or Google Video to see the same thing?

They will come to your site to view it because you’ve gone to the trouble of digging that video out of the pile, among the millions of videos that reside on those sites. You’ve gone through the trouble of letting people know that you have that video available for them. That’s why!

You can use videos on your web pages and as a substitution for a blog post on your blog as well. When you post a video, visit related blogs and add comments, using the URL that points to that video. You may even use PPC to drive traffic to that video, if you think it’s going to convert into sales for you.

But doesn’t the use of video fail to aid in search engine optimization, since there isn’t any text for the search engine to look at? Absolutely not - You will use text in the link to the video and in the alt tags for the video as well. You can even write a one paragraph description for the video, which can be placed either above or below the video on the page. That’s enough to feed the search engines for SEO!

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Doug Champigny is an Internet marketer and well-known glamour videographer who uses video regularly in his Internet marketing and Affiliate marketing efforts. For the biggest bundle of audio & video tools for your marketing efforts, Doug recommends the Internet Audio Video Pro Toolkit.
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