Building Opt-In Lists – How to Create a Great Opt-In Page



Building Opt-In Lists – How to Create a Great Opt-In Page

©2010 Doug Champigny, http://marketing-blogzine.com
All Rights Reserved Worldwide.

The cornerstone of building an opt-in list is your opt-in page; whether you’re driving huge volumes of traffic to it or just learning how to build traffic, learning how to create a great opt-in page will increase your conversions and ensure you get as many targeted subscribers as possible from your traffic levels.

To learn how to create a great opt-in page, first start with the basics that apply to every niche. A great opt-in page will have a powerful headline, a call to action, information on the e-zine itself, the free signup incentive or both, some sort of graphic or video representation and, of course, the opt-in form itself.

The page must look professional – while fancy graphics or astounding video aren’t necessary, it IS necessary that the page be clean, business-like and present the information in a clear and concise manner. There needs to be a logical flow, through both the visual presentation and the flow of the copy, that leads the prospect to the form and a call to action to get them to sign up now.

No time to write reports or build Opt-in pages? Not familiar with the necessary graphics and HTML to build squeeze pages yet? No problem – here are some professional squeeze pages, reports & graphics with PLR rights!

Use that frame of reference for every opt-in page you build – but that’s just the first step in learning how to create a great opt-in page. Next you have to find the perfect presentation for both the style of gift and ezine you’re offering and the niche they’re in – in other words, what exactly would your targeted prospects need to see to add themselves to your email list through your opt-in page?

For example, in some niches a video-based opt-in page works best, in some a great opt-in page has numerous photos and/or graphics, while other niches respond best to clean copy simply bearing a headline, a few bullet points and the signup form. So how to create a great opt-in page varies then, and only testing and tweaking will show you the right path for you in that particular niche with that particular opt-in offer.

Start with one page in each of those three styles, and rotate your traffic between them. Once enough targeted traffic has hit each page to make comparisons reliable, see which of the 3 formats has performed best for you. Now make three versions of just that one format with changes to the headline, body copy or graphics, and the placement of the form. Again, after enough traffic has been through to give statistically-viable results, see which headline, body copy and form placement combination is working best for you.

The winner a that point is probably the best one for you to use, although you can do further tweaks and testing if you like. Now use that format for your other squeeze pages in that same niche and you should continue to see high conversion rates from the traffic you’re generating as long as it’s targeted traffic in the first place.

Once your testing and tweaking is done and you’ve figured out how to create a great opt-in page for that niche, building your subscriber bases faster and faster is just a matter of driving more and more targeted traffic to it – a skill you should focus on improving anyway.

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Marketing mentor and speaker Doug Champigny is a world-famous online marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Doug created both of these programs himself through his PowerStart Marketing division, and gives his students direct access to him and his vast wealth of marketing knowledge both during their course and afterwards. Give your marketing the PowerStart it needs today – enroll now!

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Technorati Tags: create a great opt-in page, targeted traffic, how to create opt-in pages, squeeze pages, list building, marketing mentor Doug Champigny

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4 Comments so far

  1. Andre Arnett on August 19th, 2010

    Some great points to bring out and share. It seems like getting that squeeze page up and going is a daunting task. You have simplified it a bit more. Getting it up and doing the testing can help to make you feel better when you get things right. Thanks.
    .-= Andre Arnett´s last blog ..A Personal Blog Is What You Make it To Be =-.

  2. Joel Osborne
    Twitter: JoelOsborne
    on August 19th, 2010

    I’m glad you mentioned about each niche being different, and different landing pages will work differently in other markets. That is very important to test, to make sure you are getting the best conversions possible.

  3. Earl Netwal
    Twitter: EarlNetwal
    on August 19th, 2010

    Great idea to create three and test. Are there some sort of automatic rotator you would suggest to rotate them?
    .-= Earl Netwal´s last blog ..A Profitable Blogging Interview with Master Blogger Mike Paetzold =-.

  4. Mike Paetzold
    Twitter: mikepaetzold
    on August 20th, 2010

    Great points on the difference between niches and how to find the format that works best to build your list.
    .-= Mike Paetzold´s last blog ..Weight Loss PLR Articles =-.

 

 


 

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