How Many Blogs Are Enough?

by Mike Paetzold – Copyright 2009 – All Rights Reserved

Over the last year or two, no since their inception Google has constantly been changing. The reason they were able to upset such existing monoliths like Yahoo and MSN was this constant change and improvement of their algorithm.

Change continues today and one of the big changes of late is what you find on the first page for a wide variety of terms.

Huge sites like about.com which cover thousands of topics, have a high page rank and tons of incoming links are no longer sitting a top the search engine results for some terms. (They still rank quite highly.)

But more and more often there are relatively new, sometimes brand new sites, that are keyword specific that are sitting ahead of these behemoths. Most are blogs of one type or another. Google seems to have a love affair with blogs.

The tighter the focus of the blog the more likely Google is to love it. This has led to me adding blogs for each specific area of interest. For example if you are an internet marketer and blog about affiliate marketing, article marketing, private label rights products, list building and social media a single blog is probably not your best choice.

If you are in a broad niche where three years ago you could have a single blog with categories and sub-categories now you are more likely to rank better with very specific blogs. In the example above a blog for each of those topics.

More and more marketers are setting up and using topic specific blogs. They aren’t doing it because they like multiple blogs but are doing it because it works. Like Google or hate them as long as they are the 800 pound gorilla the best thing to do is to give them what they want.

Here is what I think Google wants. (I say think on purpose because I do not spend hours scouring their latest patents and trying to figure out their latest algorithm. I just observe what they serve me each time I am searching for anything.) The key is to set up your blog properly. Create some quality content (pillar posts) and build a few links to your new site.

You can enhance that easily by repurposing that content.

• Submit to the article directories
• Add an audio version and submit to the podcast directories
• Convert the content into a video that can be submitted to the various video sharing sites.

The repurposing will allow you to quickly generate backlinks. These back links will allow you to have enough gravity that your blog traffic will start quickly.

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About The Author:
Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. For a step by step plan to get a new blog ranking and traffic check out the Sunday Night Cash Plan.

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Technorati Tags: blogs, blogging, blog traffic, Mike Paetzold

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Cost Per Action Marketing For Affiliates

©2009 Doug Champigny. All Right Reserved.

CPA networks, or affiliate marketing operations based on a Cost-Per-Action model, have been around for years, even though they’re seldom discussed in the Internet Marketing arena, and just slightly more often in the affiliate marketing realm. Cost per action, also sometimes called cost per acquisition, is like most other affiliate marketing programs in that you make money from actions taken by targeted traffic your refer to the merchant’s site – but that’s where the similarity usually ends.

In regular affiliate programs, the money you earn is a percentage of each sale you make. With CPA offers, usually you’re earning your affiliate commissions based not on sales but on other actions the merchant wants to effect. It can be downloading a free report, asking for a free sample, having free information mailed out to you, getting access to a private members’ area of a website, etc.

As you can see from the above examples, cost-per-action or cost-per-acquisition is usually modeled so that you’re getting paid for free actions taken by the traffic you refer. So if you’re firmly planted in the affiliate marketing mindset, alarm bells are probably going off in your head right now… After all, what kind of shady operation is promising to pay you commissions when you haven’t made any sales? As if they had the money to just give away like that… Yeah, right!

If that’s what you’re thinking, here’s a real surprise for you: almost without exception, these cost per action arrangements are set up by, or on behalf of, some of the biggest offline companies in the world, including insurance companies, travel companies, offshoots of international banking consortiums, etc. These very large, very dependable corporations use cost per acquisition models to get leads from targeted prospects, leads they obviously hope to convert to ongoing clients. Their lead acquisition programs are tested, tweaked, and tested again, and are some of the most closely monitored results of any online activities anywhere.

It’s very important to remember that marketing is much more mature and professional in the offline world than in most of the online world. Look at the highly-varied background of today’s Internet marketers and affiliate marketers – surprisingly few have a solid marketing background or any formal marketing education at the post-secondary level. While many are earning 6, 7 or 8 figures a year online, most couldn’t even secure a junior-level position in corporate marketing departments – especially not on an international scale.

As a result, online marketers look at what they make on each sale and offer a piece of that to their affiliates. Affiliate marketers look at the product, the conversion rate of the salespage, and the percentage offered as affiliate commissions. Everything is based on the current sale in most cases. The closest most come to a CPA model is offering 100% commissions, meaning that really they’re giving away the sale to get the lead. But again, even 100% commissions are based solely on the current sale.

High-level offline marketing, however, is based on the lifetime value of each customer and factors in the ratio of leads to sales, the average retention rate and longevity of client contracts, and the total dollars earned from the ‘average’ customer or client. While this involves a lot of research and number-crunching Internet marketers are loath to even attempt, it allows lead acquisition programs to blow online marketers out of the water in terms of payouts.

Newer affiliates try to sign up in droves, often spurred on by e-books about CPA programs that tout the high earning possible from a pay-per-lead program. They don’t realize that corporations are very protective both of their brand’s image and of the quality of leads they receive – remember that the conversion ratio is one of the main factors in determining what they pay per lead. This results in as many as 90% of all applications to CPA networks being rejected, dashing the affiliate’s hopes for big CPA earnings.

In truth, without an existing track record in CPA, or very professionally-designed websites heavy in marketing psychology, most marketers will never get into the CPA networks and have a chance at earning money with cost per action opportunities. New CPA networks are coming online though that raise the bar for average marketers, providing both cost per acquisition offers and pre-designed websites shown to drive the right quality of traffic to the merchants’ sites and opt-in forms. These should finally open the cost per action field up to a great many more online marketers, finally making it a viable way for affiliate marketing businesses to make money online using the CPA model. You’ll find the first next-generation CPA network here.

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About the Author:

Doug Champigny is a well-known Internet marketing mentor and speaker with over 30 years of marketing experience, including founding 2 offline ad agencies and 12+ years of online marketing experience. Visit his affiliate marketing blog or see this site for more info about profiting from CPA networks.
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Technorati Tags: CPA, CPA networks, CPA earnings, cost per action, cost per acquisition, marketing cost per action systems, affiliate marketing, making money online

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Already Blogging? Why Not Making Money Blogging?

Have you ever thought about starting your own blogging site to make money? Many people do think of this, but not a lot actually act upon the thought. Blogging is fast becoming a profitable way to make extra money. In fact, many successful bloggers make a profit well into the six figures.

Being successful at making money blogging will depend foremost on your desire, determination and work ethic. Only those that are dedicated and hardworking are successful. Other areas that will be essential to your success will be researching and choosing a niche that is in high demand, yet has little competition. If you chose a niche for your blog that has little competition, yet the information is in high demand you will certainly increase your chance for quick profitability.

Setting up your blog in a marketable way will also be important. There are a number of ways to get your site up and running, and you will need to look at the advantages of each one. Of course, learning to market yourself and your blog will be the most important ingredient to your profitability. You must be able to get the word out and to draw customers to your site in order to turn a profit. Although this may sound daunting, given the right tools you can very easily be successful.

If you are now thinking, wow blogging for profit really could be for me, you will certainly want to download this free report Make Money Blogging. It discusses everything you will need to know on how to get started with your blog. The report goes into detail and gives step by step instructions on how to research your niche, set up your blog site and to market yourself to be profitable. So don’t wait any longer. Download this free report today and get started on your money making adventure.

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About The Author:

Today’s guest post was provided by Clickbank Pirate,
the easiest way to make money on Clickbank through
affiliate marketing. Get more info about Clickbank Pirate here.
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Technorati Tags: blogging for money, making money blogging, free blogging downloads, free reports, free downloads

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Over the past twenty years, the Internet has boomed into a new market for businesses that are looking to build extra income or that want to create a business that stands apart from others. This has led to competition that is continuing to find their way to new customers and opportunities for income by being found on this virtual portal. If you want to tap into this new way of building your business, then looking into information that can drive your business forward into technology is the beginning to your success.

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If you are ready to find your wealth on the Internet, then you can download this free report Internet Wealth. This free report will introduce you to the basic information that you need to leap forward on the Internet while beginning to create a substantial income online.

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Technorati Tags: Internet wealth, Internet business, building weath, successful business, successful online business, wealth

Note: This post was supplied by ClickBank Pirate and contains affiliate links to your free report.

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