Internet Marketing & The New Infopreneurs

© 2008 Doug Champigny.

Internet marketing, the practice of selling physical goods or digital downloads online, is helping many thousands get through tough economic times a little more easily - and helping some make money online as a full-time profession. Is it the right path for you?

Internet marketing, as an industry, is rapidly becoming a major part of many household’s income. While a number of Internet marketing professionals are earning 6, 7 and 8-figure incomes online, society as a whole may well be impacted to a far greater extent by thousands of people using Internet marketing to keep their families out of harm’s way as the economies of the developed countries continue to deteriorate over the next few years.

Most of the press surrounding this new industry focuses on a few success stories of well-heeled ‘Gurus’ or the inevitable cheats who foster SPAM by the boatload, but the truth, and the importance, of Internet marketing is that it can allow everyday people, grasping at straws to try and maintain their lifestyle, to protect their assets and maintain their standard of living during the current downturn.

Far from the perceived ‘Get Rich Quick’ panacea that some purport Internet marketing to be, the truth is that it’s a business, like any other in that it either takes money or time investments to launch, must be nurtured heavily like any newborn, and that there really are NO guarantees as to how any one individual will do, nor even how any one venture will do, even for the most experienced Internet marketers.

There are a few major differences from traditional ‘brick & mortar’ businesses, however. First, and perhaps most importantly, it IS possible to launch a successful Internet marketing business with no major financial investment, provided you already have a computer and an Internet connection. The launch process can be strengthened and the income horizon shortened with deeper pockets, to be sure, but they aren’t the prerequisite in Internet marketing that they are in the offline world. This becomes a major factor for those trying to dig their way out of financial distress, avoid further declines in family finances or achieve a better-funded lifestyle for their families.

The second major difference is the amount of valuable information on starting and running an Internet business that is available for free online. A search at Google for ‘making money online’, ‘Internet marketing’ or ‘Affiliate marketing’ will return about an equal amount of resources that are for sale and that are available for free. Almost every Internet marketer, operating in any niche you can name, offers a free newsletter or ‘e-zine’ that dispenses a great deal of free information as well. Try to imagine an automobile manufacturer or pharmaceutical company sending you regular information on how to compete with them, how to recreate their products, etc!

Internet Marketing & The New Infopreneurs continues here…

Technorati Tags: Internet marketing, Internet marketing success, about Internet marketing, making money online, earning money online, doing business online, Doug Champigny, Google Knol

I am speechless, a tear running down my cheek. And if you know me, you know how unlikely a situation that is for me - especially the first part. Yet I just watched a video that inspired more emotional responses in me than any I’ve ever seen before.

The world lost one of the few true Great Human Beings today - one of those amazing entities that prove some are much further along the evolutionary path than the rest of us. I knew OF Randy Pausch, but didn’t know him. My loss. In a myriad of ways.

In one respect, as an educator and Computer Human Interface pioneer, Randy lived my ‘alternate life’. After a massive selection test at Toronto’s York University almost 30 years ago, the powers that be offered to fund my way through to a PhD in Computer Science if I would agree to stay on and teach at the end of it all.

In those days, a CS PhD was earning $60,000 a year in business, while professors earned $40,000 a year, so the difficulty they had in retaining top talent made it a great deal from their viewpoint. And according to their test results, my greatest skills use would be 1) As a professor, 2) As a computer scientist, and 3) As a marketer or other professional communicator.

Having been out of school for a number of years at that point, working first as a reporter, then moving into advertising, and having spent 3 years as Outside Sales Manager at the Toronto Sun and 2 years at The Globe & Mail, 7 years of University seemed an awfully high price to pay for what I viewed as a boring existence - standing in front of a number of students each day in my corduroy jacket with the leather elbow patches, wanting only to get back to my research and pipe.

Watching Randy Pausch’s Last Lecture gave lie to two of those ideas - first in that he elevated teaching to it’s pinnacle by viewing it as helping others achieve their dreams, and second that I would have made a great professor - having watched and listened to the man as he gave his Last Lecture, I realize I could never have attained the level he functioned at every day.

To have lost the opportunity to ever meet this amazing soul, who died today at only 47, is a travesty, a tragic loss I almost didn’t even know of - SO many thanks to my friend Ken McArthur for forwarding this video on to me.

And to Jai Pausch, Randy’s widow, both Teri & I send our condolences, our hearfelt wishes that you can hold on to all that was wonderful and inspiring in Randy and his life. We cannot fathom the hole his passing has created in your life, and pray that you are stronger than we, and able to continue on and enjoy your life as he would have wanted you to. If you ever find yourself in the Niagara Falls area, please look us up!

I do take great pride in knowing that Teri & I, Ken and Randy all shared the passion for helping others achieve their dreams, albeit in different ways. Randy’s was a much higher calling, being able to help people unlock their mind’s potential to go on to greatness. For Ken and ourselves, our genuinely-felt responsibility to help others has led us to teach people how to be able to live out their dreams, enabling them to be self-funding in a world where economic reality stops so many. To help build the confidence of those gentler souls downtrodden by everyday life gone wrong.

I can only hope when it’s our turn to move on, the legacy we leave behind will be as positive as Randy’s, and that we will have managed to have helped as many people throughout our lifetime as he did in his short tenure here.

Please, take time to watch this video of Randy Pausch’s Last Lecture. I can’t possibly put into words the effect it had on us - hopefully it will inspire the same in you. And if it does, please invite others to view it - you’ll know who in your circle will enjoy and benefit from it most.

Thank You - to Randy Pausch for all that you gave, to Jai Pausch for sharing him with us, and to YOU, for taking the time to watch the video. May your dreams come true, and may you always live the life that follows your true path.

With love and admiration,

Teri & Doug Champigny.

Web 2.0 Targeted Traffic From PLR Products

©2008 Doug Champigny. All Rights Reserved.

Once in a while a great PLR package comes available, like the one that Aurelius Tjin released this morning at www.PLRForSale.com. This package is a perfect example of Private Label Rights packages that can be used to generate targeted traffic from Web 2.0 sites without much effort, and still be used to make money online - and lots of it!

First up, there are only 100 non-transferrable PLR copies ever to be made available - and that scarcity helps your SEO efforts, your targeted traffic generation, and your sales. With so few people able to compete with you on this product, it’s much easier to get the upper hand than it is with most Master Resell Rights products - and since you have Private label rights to the package, you’re branding yourself heavily with it, which can then boost your other targeted traffic generation efforts by adding the power of name recognition.

But the real key here is that you’re getting both the PLR e-book AND the PLR audio e-book…

As always, start by revising, editing and branding the e-book - if you’re not up to speed yet on using PLR e-books, download my PLR Tutorial Videos and simply follow along with the step-by-step do-it-yourself video lessons. Edit the graphics and salespage (also covered in the videos), and get them ready to go online.

Next, create an upsell page to go between the salespage and the payment processor, where you offer the audio e-book as well for $10 or $20 more - give them both options, the e-book alone or the e-book and audio e-book. Create the two download pages, add it to your affiliate program if you’re using Hosting4Marketers.com, hook up your payment buttons and take the site live.

Now it’s time to drive targeted traffic to it from the Web 2.0 sites and technologies. Always start by doing a blog post announcing the new product, and then ping the blog directories - especially Technorati . Give it a couple of moments, then make sure it’s also showing up in your MyBlogLog listings - Technorati and MyBlogLog are the two most important Web 2.0 sites to any Internet marketer, niche marketer or affiliate marketer in terms of promoting their blog posts.

Here’s where the power of Private Label Rights, or PLR, comes into your Web 2.0 targeted traffic generation strategies… Take a look through the e-book and see if you can find a good passage of about 600-800 words that either sums up the contents of the e-book or gives some great tips without revealing the most powerful tips in the PLR package. Copy & paste that part into a notepad file and edit it as necessary to make it into a powerful Squidoo lens. Write a summary or ’signature box’ to put at the end of it, pointing out that it’s an exerpt from your book, and recommend they download the full version for more info - and be sure to link to your salespage. Add the lens to Squidoo and as soon as it’s published, bookmark it at all the popular Web 2.0 bookmarking sites using the OnlyWire site.

Next pick 3 or 4 good tips from the e-book, and copy & paste 300-400 word passages about each of those tips into separate notepad files. Touch up anything that doesn’t flow til you have four good articles, add an ‘About the Author’ box that’s similar to the one on your Squidoo lens, and submit all 4 articles to the ten or twelve top article directories online. This is the fastest way to get a number of high-quality one-way backlinks to your new site, getting it quickly spidered in Google, Yahoo!, Live Search, SearchMe, etc.

Really want to maximize your targeted traffic from the Web 2.0 sites? Go back now to the PLR Audio, listen to it right through a couple of times, making note of any 3-5 minute passages that seem particularly crammed with great information. Once you’ve picked a couple, use your audio editing program of choice to copy and paste the two or three best passages into their own audio files. Record a quick intro pointing out that the info is exerpted from your audio e-book, and a quick exit for the audios recommending people download the entire audio from your site - be sure to both say and spell out your salespage URL! Now go back to the e-book and do the same with those exact same passages, creating a transcript for each of your new audio files.

Over the course of the next few days, add one of the transcripts to your blog as a new post, embed the audio in a player with the post, and ping the usual blog directories AND the podcast directories - after all, your new audio files ARE podcasts as soon as you add them to your blog! This is an easy process if you use a podcast plugin like PodPress - and it will let you upload your podcast to the massive iTunes directory as well! Since every audio file has your URL listed at the end of the podcast, each listener at ANY source is now part of your potential traffic. And since they were interested enough to listen to the podcast, you know they’re TARGETED traffic as well!

That looks after using your new PLR for targeted web 2.0 traffic generation - assuming you remeber to grab your copy from www.PLRForSale.com before all 100 copies are gone. If you’re too late, either write and record your own product to use this way, or watch for other PLR sales that include both PLR e-books and PLR audio e-books.

Done right, this can be one of the most powerful targeted traffic producing machines you can put online right now - use the Web 2.0 sites and Web 2.0 technologies to your own massive advantage while they’re still the hottest traffic-generating resources around!

To your successsful targeted traffic generation…

Doug Champigny

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PLR Master Doug Champigny has been working online full-time since 1997 and is the author of the Private Label Rights Blog. For a lot more info on using PLR to make money online, be sure to download his PLR Tutorial Videos and/or his PLR For Newbies Videos.

Publishers’ Note: You may use this article on your web sites, blogs, etc, as long as no alterations are made, all links remain live and exactly as they are here, and the copyright remains intact and visible.
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Technorati Tags: PLR Traffic Tactics, using plr to drive web 2.0 targeted traffic, using PLR, traffic from Web 2.0 sites, podcasts, podcasting, SEO, PLR Master Doug Champigny, Doug Champigny, internet marketing, e-book marketing, audio marketing, making money online

The Two Biggest Reasons Why Most People Will Never Make a Full-Time Income Online…

© Chris Rempel. All Rights Reserved.

It all starts when some well-meaning (yet misdirected) person encourages a budding internet entrepreneur to “start in a niche they know alot about”, or base their business around “something they’re passionate about”…

As horrible as it may sound - they’ve unknowingly sent the hopeful entrepreneur down a path of false expectations, poor results and eventually - failure. In fact, the myth of “do what you love and the money will follow” has been responsible for more failure than likely any other influence - perhaps even more so than laziness or a lack of perseverance.

Because the simple truth of the matter is that the only way you’re going to make real money on the net is if your business is based around two crucial things:

1) Large Demand

2) Buyers

In other words - you aren’t going to get rich selling a $15 ebook about growing square watermelons - even though that might be a great passion of yours.

The demand just isn’t there. Maybe there’s a few searches a day on Google for the topic, and perhaps there’s some interest in the online “gardening enthusiast” communities - but you’d be hard-pressed to make even a few hundred dollars a month from ebook sales.

Similarly, you also aren’t going to have a particularly easy time getting rich by building websites about some seemingly “popular” topics like humor, jokes, funny pictures and so on. And while there are a few ways to “monetize” your site (with AdSense, CPA Offers, CPM Banners, etc.), it takes literally millions of website visitors to make even just a few thousand dollars in markets like that.

The demand is huge - but the visitor value is extremely low…

Instead, if you want to make it big online - pulling down an impressive six-figure income - you need to tap into markets with tons of demand, where the majority of the visitors are valuable.

You need to capture tons of traffic that wants to buy something. If you take this approach, you’d practically have to hijack your own order links (or affiliate links) not to make a sizeable income.

In fact - did you know that some affiliates make several thousand dollars daily just by promoting a single product in hot markets? (Just imagine what the merchant is making…)

In some markets there’s actually so much demand that the vendors are quite literally selling over a thousand units - or more - per day. Digital products, with practically zero overhead/delivery cost.

But it all comes back to tapping into valuable demand. In most cases, it takes no extra effort or “skill” to market to a valuable market than it does to struggle along with something you’re passionate about.

These two factors - demand and buying traffic - are what seperate the “wannabe” marketers from the millionaires. Because there’s no real secret - you just need to sell what thousands of people are already buying.

The ball is now officially in your court. Are you tapping into markets with massive, valuable demand?

Or are you struggling to simply make a few dollars occasionally with a business that’s based on your own passionate interests?

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Chris Rempel, author of “Confessions of a Lazy Super-Affiliate”, reveals 5 of his most effective traffic strategies and niche-targeting tactics in full detail on this web page.

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Technorati Tags: Chris Rempel, super affiliate Chris Rempel, Chris Rempel affiliate marketing, Lazy Super-Affiliate, Internet marketing advice, Internet marketing help, successful Internet marketing, make money online, making money online, online pitfalls

Teri & Doug Champigny announced the latest training videos
in the Training For Newbies series today, with the
release of the new List Building For Newbies videos set,
just uploaded this morning.

This release follows the wildly
successful PLR For Newbies
and SEO For Newbies videos,
and is recorded in the same
large, high-resolution 800×600
WMV format as those first
two video sets in the series.

And like the previous collections,
List Building For Newbies takes
the viewer step-by-step through
each part of the process, so that
even someone with no experience
whatsoever can follow along successfuly.

There are 6 videos in the List Building series, about
an hour and twenty minutes’ worth, and the topics
include:

• Choosing Your Topic
• The Tools You’ll Need
• Creating Your First Squeeze Page
• Setting Up Your Autoresponder & Web Forms
• Putting It All Together, and…
• How To Make Your New List Profitable!

While everyone is forever being told how important their
list is, they’re seldom told how to start that list, set up
their autoresponder, put the forms on the pages, etc.
Well, we’ve gone one step further - we SHOW you, step
by step, how to do all that and more.

No longer need you be confused by e-books full of jargon,
unable to find the help you need when YOU are available…
Download these great List Building For Newbies Videos
now and you can watch them as often as you like - and
simply follow along with them when YOU’RE ready to
set up and start building your opt-in lists!

Two versions of the download are available, for your
personal use only or with Master Resell Rights. Team
Champigny affiliates will find this in the affiliate section
as product number 62.

Technorati Tags: list buidling tutorials, list buidling videos, list building for newbies, tutorial videos, Internet marketing tutorials, Internet marketing videos, training for newbies, help for newbies, Internet marketing, making money online

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New MemberSpeed plug-in delivers friendlier E-mail marketing

FOR IMMEDIATE RELEASE

Minden, NV, November, 2007 – E-mail marketing is fundamental to the success of any web-based business. Its job is to keep visitors returning and convert them into paying customers. Managing mailing lists in-house has proven to be costly and complicated for large companies and nearly impossible for small ones. Many have resorted to third party solutions for list management resulting in higher costs, loss of control and potential security issues.

The Email Marketing AutoResponder List Manager is the latest plug in for MemberSpeed, Power House Technology’s dedicated content and client management system. It streamlines E-mail operations, reduces training costs, and enables any business, large or small, to bring list management in- house.

“This plug-in provides a revolutionary ability to manage autoresponder lists in house,” explains co-creator Jeremy Gislason. “It allows users to develop and maintain an unlimited number of lists without the need for outside professional help.”

The core software for the plug-in, MemberSpeed, was developed by Gislason and his business partner, Simon Hodgkinson and has been adopted by thousands of business users worldwide since its release in June.

“Power House Technology is a business that is sensitive to the needs of businesses. The new Email Marketing AutoResponder List Manager plug-in was developed with a great deal of customer input,” says Hodgkinson. Each powerful feature was integrated to meet the real world demands required when launching and managing an E-mail marketing campaign. “The Email Marketing AutoResponder List Manager plug-in is the most anticipated new tool we’ve launched to date for MemberSpeed, initial demand has been incredible, explains Hodgkinson.”

“The Email Marketing AutoResponder List Manager was the logical next step in our development schedule for MemberSpeed which continues apace, says Gislason, It opens up a whole new channel of marketing capability for our clients and eliminates the big risks of relying on third party services.”

For more information on Autoresponder management or the MemberSpeed Software go to: New MemberSpeed plug-in delivers friendlier E-mail marketing.

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CONTACT:
Power House Technology
2248 Meridian Boulevard Suite H
Minden, NV 89423
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Technorati Tags: e-mail marketing, friendlier e-mail marketing, MemberSpeed e-mail marketing, MemberSpeed, MemberSpeed Software, Internet marketing, affiliate marketing, Internet marketing software

For Immediate Release:

Affiliate Marketing Expert Jeffrey Levesque Joins Team Champigny as Affiliate Manager

Team Champigny Headquarters - Welland, Ontario, Canada - Internet marketing specialists Team Champigny today announced that well-known affiliate marketing expert Jeffrey Levesque has joined the world-renowned Team Champigny as their new Affiliate Marketing Manager for all of their 100-plus Internet properties. Levesque, a native of Liberty Hill, Texas, has been a major force behind some of the biggest affiliate marketing successes in Internet marketing history and is best known for providing cutting-edge affiliate marketing training to ensure affiliates make as much money as possible online.

“Too many would-be affiliate marketing managers limit themselves to the role of cheerleaders” says Levesque. “But to provide true value and ensure the success of any affiliate marketing program, first you have to ensure the success of your affiliates. Invest the time to learn every facet of successful affiliate marketing, and then train your affiliate team and sharpen their skills in every area of affiliate marketing - the latest technologies, the latest trends and the tried and trusted methodologies used by successful marketers everywhere, online or off.The more money your affiliates are making the greater their motivation and loyalty - and the greater your team’s success. Teri & Doug Champigny recognize that a great coach is far more valuable than a great cheerleader, and I look forward to coaching the Team Champigny affiliates to even greater successes.”Internet marketing author, mentor and speaker Doug Champigny, who heads up Team Champigny, says of the union: “The timing and synergy provided by this union provides a gestalt that creates a win-win situation for all parties concerned…

The Team Champigny online portfolio is expanding exponentially and currently includes over 100 websites and a dozen blogs - when combined with road-trips to my speaking engagements and the time requirements of my coaching, I don’t really have enough time left over to properly support the Team Champigny affiliate army, who now number over 2,400 affiliate marketers.

Teri & I have been operating online full-time since 1997, and our biggest concern regarding an affiliate manager was finding someone with that same wealth of experience, who knows as much as we do about affiliate marketing, Internet marketing and the business in general. It was important to us that we find someone unusually bright, extremely personable, and who truly cared about the success and well-being of every single affiliate in our program, from ‘big-dog’ JV partner to the newest of newbies. To top it off, we wanted someone innovative who would truly lead the way, not just for our affiliates but for the affiliate marketing industry in general. We’ve stayed at the forefront of Internet marketing, well ahead of the industry trends, for 11 years now and wanted an affiliate manager who was just as much a leader in the affiliate world. We’ve found all that and more in Jeff Levesque.”

Niche marketing specialist and Team Champigny partner Teri Champigny sums it up this way: “Doug & Jeff are both very bright and very much ‘Type-A’ personalities. Being in a room brainstorming with them you can feel the electricity in the air as each of us spurs the others further and further on. Individually, none of us would ever settle for anything less than complete success, but together we’re awesome! We look forward to having the distinction of having the highest-earning affiliates in the game once the dust settles and everyone’s on board. Jeff provides an important component in our plans to make Team Champigny an 8-figure a year business online, and I’m glad to welcome him to the Team!”

In true Internet marketing fashion, the arrangement was inked at Ken McArthur’s JVAlert Live convention in Philadelphia in early June, and first revealed following Doug Champigny’s speaking engagement at Carl Galletti’s Internet Marketing SuperConference in Las Vegas 2 weeks later. Levesque is currently familiarizing himself with the Team Champigny properties and publications, and will kick off the Team Champigny affiliate training program with an open teleseminar in a couple of weeks. For more information on Jeffrey Levesque or the Team Champigny affiliate marketing program, contact directly at Team Champigny.